Press Release
Q Shinshu Apple Pie Laboratory Brand Identity by Nobuya Hayasaka Wins the Silver A' Design Award in Graphics, Illustration and Visual Communication Design
Nobuya Hayasaka honored for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Q Shinshu Apple Pie Laboratory Brand Identity by Nobuya Hayasaka, designed for Arica Design Inc, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Q Shinshu Apple Pie Laboratory Brand Identity
These are branding projects for Q, an apple pie specialty store. The typography of the store's name, Q, was created using the apple as a motif and symbol for the store. All brand tools, including the exterior, interior, lighting, stools, uniforms, and packaging, were designed using this simple symbol. In keeping with the product concept of utilizing materials as they are, the tools are also designed simply, utilizing the colors and textures of the materials, such as paper and wood, as they are. All designs are in line with the store's vision of valuing the original taste of apples.
About Nobuya Hayasaka
He was born in 1987 in Sapporo, Japan, and studied a wide range of art disciplines at university, including fine art, crafts, video, and digital content, with a focus on media design. During his studies, he won the grand prix of the docomo Creators Cup two years in a row. Currently, he is a director of arica design inc. He uses his experience in a wide range of fields to work on branding and art direction for stores, inns, and companies. He has won national and international awards not only in graphic design, but also in the fields of illustration, video, advertising, and package design.
Award Record
This recognition makes Nobuya Hayasaka a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/127316
- A' Design Award Page: https://competition.adesignaward.com/127316
- Media Showcase: https://www.designnewsroom.com/!127316
- Laureate Profile: https://dezigners.org/d/292796
- Further Information from the Laureate: http://zwoo.jp/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Q Shinshu Apple Pie Laboratory Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Brown, Dark Gray, Light Slate Gray, Dark Slate Gray and Gray
- Images
- 5
- Client
- Arica Design Inc
The Recognition
- Laureate
- Nobuya Hayasaka
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #127316
Credits
- Team
- Hitoshi Kobayashi and Shusaku Nagahama
Design Details
- Unique Properties
- These are branding projects for "Q", an apple pie specialty store. Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol. This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
- Inspiration
- The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
- Research
- These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known. We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple. We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
- Challenge
- When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store. Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
- Realization and Technology
- In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
- Operation and Interaction
- When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
- Project Duration and Location
- It opened in October 2019 in Ueda City, Japan.
- Specifications
- The brand design items for this project are listed below. Logo Design:Naming, Symbol mark, Logotype Facade Design:Facade, Wall Sign, Goodwill Sign Design:Interior, Pendant light, Stool x 3 Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2 Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt Web Design:html5, CSS
- Keywords
- Branding, store design, pastry shop, apple pie store
