Press Release
The Phoenix Poster by Te-Sian Shih Receives the A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Te-Sian Shih for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that The Phoenix Poster by Te-Sian Shih has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About The Phoenix Poster
The Phoenix is a key visual poster created for a music academy and festival in Taipei. The central image combines music waves with the shape of a violin, forming a phoenix that spreads its wings. The orange waves at the center also suggest a flame, representing the effort and enthusiasm of the musicians and the staff. The dark blue background is built from curved lines that recall the sea and sound waves. The poster was made entirely from drawn lines, without photographs, using blend modes in image editing software.
About Te-Sian Shih
Te-Sian Shih is a New York City-based graphic, packaging, branding designer, and artist. She has cooperated with many high-end clients such as NYC's fashion brand company, luxury bed company, Package product company, the Ministry of Culture of Taiwan, Taipei Economic and Cultural Office in New York, and The Taiwanese American Arts Council (TAAC). She has also worked with one of the world's best musicians, Mr.Cho-Liang Lin's Taipei Music Academy and Festival. Her design projects have been published in supermarkets and department stores in New York City. Besides, Her design works have been published on The Taiwanese American Arts Council's NFT.
Award Record
With this recognition, Te-Sian Shih is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/127295
- A' Design Award Page: https://competition.adesignaward.com/127295
- Media Showcase: https://www.designnewsroom.com/!127295
- Laureate Profile: https://dezigners.org/d/262500
- Further Information from the Laureate: http://reurl.cc/En4R20
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- The Phoenix Poster
- Function
- Poster
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Midnight Blue, Dark Slate Blue, Dim Gray and Indian Red
- Images
- 5
The Recognition
- Laureate
- Te-Sian Shih
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #127295
Credits
- Image Credits
- Designer Te-Sian, Shih, phoenix, 2020.
Design Details
- Unique Properties
- She designed this key visual poster for Taipei Music Academy and Festival combines the violin with the image of flame, the phoenix, and the sea and music's sonic (music waves). The poster makes people feel the smooth lines, the sea's feeling, sonic waves, and musicians' enthusiasm.
- Inspiration
- The designer designed another key visual poster for Taipei Music Academy and Festival in 2020. She used the real violin's image to be Taipei Music Academy and Festival's main visual, so the team decided to use lines to communicate the abstract music feeling this year to separate the difference between 2020's key visual poster and 2021's poster.
- Research
- The trance-formations in eastern music performance are natural and flowing music style, floating clouds, and flowing water. The shape in the background represents the feeling of flying in music and waves of music. Besides, The center image combines music waves and a violin shape image, and it looks like a phoenix spreading its wings. The orange-colored waves in the center of the poster represent a flying phoenix. The phoenix represents hard work and the enthusiasm of musicians and all the staff.
- Challenge
- To create a poster without any real picture was a new challenge for 2021's poster design because, in 2020, the designer used the real violin's image to be the main character. This year she had to create the whole picture by herself.
- Realization and Technology
- In adobe photoshop, the designer could choose a blend mode group. She used lines to make two different shapes of images and combined them with adobe photoshop's multiply and color dodge to make the violin with phoenix's wings. Besides, She made darken blue background with lines that look like waves.
- Operation and Interaction
- When people look at the poster, they see the phoenix and violin combined image first. When viewers follow the background's blue lines, their eyes will see the date, activity's name, and then sponsors' names on it. Every image has logic to put in its place.
- Project Duration and Location
- The project started in September 2020 in Taipei and finished in December 2020 in Taipei, and it was exhibited in the United States in July 2021 due to Taipei's pandemic.
- Specifications
- 18cm width x 0 cm dept x 24cm height The lines should be thicker than 0.5 mm for printing, so she made each line in the poster thicker than 0.5 mm.
- Keywords
- Visual design, poster design, layout design, key visual design, graphic design.
