Press Release
Ahmet Burak Veyisoglu Is Honored with the Silver A' Design Award for Simart Katya Robot Vacuum Cleaner in Home Appliances Design
Ahmet Burak Veyisoglu of Cura Creative Design Solutions acknowledged for home appliances design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Home Appliances Design category for Simart Katya Robot Vacuum Cleaner by Ahmet Burak Veyisoglu of Cura Creative Design Solutions, designed for Cura Design Limited. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Simart Katya Robot Vacuum Cleaner
Simart Katya is a robot vacuum cleaner designed for home use. An automatic route planning system scans room perimeters and maps an efficient cleaning path with a rotating laser distribution sensor. A suction rating of 3000 Pa and two sweeping brushes support thorough cleaning. A 6000 mAh battery allows up to three hours of operation, covering about 300 square meters. A slim water tank makes it possible to vacuum and mop at the same time. The patterned top panel and the chrome ring around the sensor cover give the appliance a distinct appearance.
About Ahmet Burak Veyisoglu
Ahmet Burak Veyisoglu, Founder & Managing Director of Cura Design, is originally from Istanbul, Turkey. Currently based in Shenzhen, China, his skill set covers a range of disciplines from treatments, concept development, design, art direction, through to the full execution of product development from initial engineering to post-manufacturing stages. He leads projects on a design and technical level; having a background working in full product development. During the past 10 years he has worked as the Design Manager, Asia Pacific Region of a globally well-known brand and since 2019 he has been running his own design studio, Cura Design, realising new projects for a range of big clients.
About Cura Creative Design Solutions
Cura Design is an award-winning design and engineering firm with a decade of experience creating innovative products, building meaningful brands, and bringing game-changing experiences to life, from insight to realisation.
Award Record
This recognition makes Ahmet Burak Veyisoglu of Cura Creative Design Solutions a winner of 3 A' Design Awards. The awards were granted between the 2020 - 2021 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Home Appliances Design Award
The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Typical entries include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. The awarded home appliance designs are published at https://dezigners.org/design-category/home-appliance
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/126182
- A' Design Award Page: https://competition.adesignaward.com/126182
- Media Showcase: https://www.designnewsroom.com/!126182
- Laureate Profile: https://dezigners.org/d/279135
- Further Information from the Laureate: https://cura.design
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Simart Katya Robot Vacuum Cleaner
- Function
- Robot Vacuum Cleaner
- Category
- Home Appliances Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Furniture & Home
- Colors
- Dark Slate Gray, Black, Gainsboro, Light Gray and Dim Gray
- Images
- 5
- Client
- Cura Design Limited
The Recognition
- Laureate
- Ahmet Burak Veyisoglu
- Country
- Hong Kong (China)
- Brand
- Cura Creative Design Solutions
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #126182
Design Details
- Unique Properties
- Outfitted with an intelligent route planning system and easily-operated by the app, Simart Katya Robot Vacuum Cleaner scans room perimeters and maps the most efficient cleaning path by using the Laser Distribution Sensor. A suction rating of 3000 Pa and two sweeping brushes combine to ensure a thorough clean. The 6000 mAh battery supports up to 3 working hours, or cleans a 300 sqm housing area. The slim water tank design makes it possible to vacuum and mop at the same time, saving time and energy.
- Inspiration
- People today are busier than ever and a robot vacuum cleaner, saving more time and effort compared to the traditional vacuum cleaners, can bring extra time and valued to one's life . Having smart functions and being operated by a smartphone app, a robot vacuum cleaner can be set up your to clean home every day of the week. A robot vacuum cleaner is a great addition to a home and provides the users with more time to do the things they enjoy most.
- Research
- In order to understand the expectations of the consumers, a survey amongst the existing robot vacuum cleaner consumers was conducted to point out the attraction points on the device. Additionally the trends in home living environment and competitors in the market were analysed. The findings from the user survey, use environment and market researches were used as data input to create the personas and design directions. After the final design was concluded, prototypes were prepared to test and verify with the real users. The insights from the users were collected to finalise the design before the mass production.
- Challenge
- As the majority of the robot vacuum cleaners have the same form factor and technical specifications, the challenge of the project was to differentiate uniquely from the other products in the market. Our design approach emerged from the idea of showing off the Laser Distribution Sensor (LDS), which is regarded as the most advanced and intelligent part of Katya Robot VC. To make it more visible to the end-user and to emphasise the power, efficiency and intelligence of the device, a chrome ring has been added to the LDS cover. Additionally, the top panel with the distinctive pattern was designed to provide more technology-driven design style.
- Realization and Technology
- as a mobile and autonomous device, the plastic enclosure on top and bottom body parts make Katya lightweight and help saving the battery use. The top panel is made of In-mold lamination (IML) process to achieve a clean look and makes it more attractive for the consumer. the Laser Distribution Sensor has the ability to rotate 360 degrees to scan the perimeter. To prevent the LDS from damaging, there is a plastic cover on top coupled with a chrome ring to complete the outlook of the top panel.
- Operation and Interaction
- Having a seperate on/off and wifi connection button on its top panel, Simart Katya robot vacuum cleaner can be operated by its smartphone app or its remote control. Once powered on and set-up to initiate, Katya first starts scanning the room perimeters by using its proprietary Laser Distribution Sensor. After mapping the perimeter, robot vacuum cleaner automatically starts cleaning or mobbing the floor. When the battery is low, it returns back to the charging dock to recharge.
- Project Duration and Location
- The project started in November 2020 and finished in May 2021 in Hong Kong
- Specifications
- Width 325 mm x Length 325 mm x Height 96 mm Weight 2.7 kg Battery Capacity 6000 mAh Li-Ion
- Keywords
- Simart, Katya, robot, vacuum, cleaner, mob, technology, battery, suction, cura, design
