Press Release
A' Design Award in Packaging Design Goes to Mazurro Coffee Packaging by 19 Poludnik Agencja Reklamowa
19 Poludnik Agencja Reklamowa recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Mazurro Coffee Packaging by 19 Poludnik Agencja Reklamowa, designed for Mazurro, has been granted the A' Design Award in the Packaging Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Mazurro Coffee Packaging
Mazurro is a packaging design for coffee. The design is based on a distinctive graphic pattern built on the letter M. The pattern gives the coffee bags a strong and dominant look. The minimalist geometric form and the strong contrasts help the bags stand out on store shelves. The pattern is inspired by the work of Josef Hoffmann, a founder of the Vienna Workshop, whose simple forms influenced early modernism. The bags are printed by flexographic printing. Three flavours are offered, each with a different colour and a white underprint that creates a metallic effect in selected areas.
About 19 Poludnik Agencja Reklamowa
19 POŁUDNIK it’s the largest independent agency in southern Poland- based in Katowice. The agency specializes in branding, packaging and advertising campaigns for brands or service businesses. They also have a digital department that design websites, ecommerce and integrated online campaigns. Each project is created in close cooperation with strategists, copywriters and digital department, which at a later stage allows the project to be used in any medium. The unconventional approach to graphic design, attention to detail, allowed them to build a solid agency portfolio and expand activities to other countries in just a few years.
Award Record
This recognition makes 19 Poludnik Agencja Reklamowa a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/124176
- A' Design Award Page: https://competition.adesignaward.com/124176
- Media Showcase: https://www.designnewsroom.com/!124176
- Laureate Profile: https://dezigners.org/d/305515
- Further Information from the Laureate: https://mazurro.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mazurro Coffee Packaging
- Function
- Coffee Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Khaki, Orange Red, Tomato, Sandy Brown and Crimson
- Images
- 5
- Client
- Mazurro
The Recognition
- Laureate
- 19 Poludnik Agencja Reklamowa
- Country
- Poland
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #124176
Credits
- Team
- Paweł Mikołajec and Dawid Koruszowic
- Image Credits
- Main Image; Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020 Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020
Design Details
- Unique Properties
- The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
- Inspiration
- The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
- Research
- It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
- Challenge
- The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
- Realization and Technology
- The packaging design was printed on flexographic printer.
- Operation and Interaction
- The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration. The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
- Project Duration and Location
- The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
- Specifications
- 500g packaging: Width 130mm x Depth 75mm x Height 270mm
- Keywords
- coffee packaging, packaging design, packaging, coffee, brand identity, communication
