Zhenshiming Eye Mask by Bo Yang Is Granted the Bronze A' Design Award in Packaging Design

Bo Yang honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Zhenshiming Eye Mask by Bo Yang, designed for Beijing Bofly Design Co.,Ltd, has been granted the Bronze A' Design Award in the Packaging Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Zhenshiming Eye Mask

This is a product of eye mask. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word "eye" is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.

About Bo Yang

Yang Bo, founder of Beijing Bofly Design Company, director of China Packaging Federation, director of Capital Corporate Image Research Association, director of "Packaging and Design" magazine, director of "Art and Design" magazine. His painting works have won numerous awards nationwide and in provinces and cities. In 1997, he resigned from his job and went to the south to explore opportunities, starting his career in advertising design. He has worked in Hainan, Guangzhou, and Shenzhen, and now resides in Beijing. With over 20 years of experience in design, he has won numerous international design awards.

Award Record

Bo Yang is a winner of 3 A' Design Awards, including this recognition. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/123744
A' Design Award Page: https://competition.adesignaward.com/123744
Media Showcase: https://www.designnewsroom.com/!123744
Laureate Profile: https://dezigners.org/d/299773

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Zhenshiming Eye Mask
Function: Eye Mask
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Lavender, White Smoke, Light Gray, Light Slate Gray and Dark Gray
Images: 5
Client: Beijing Bofly Design Co.,Ltd

The Recognition

Laureate: Bo Yang
Country: China
Recognition: Bronze A' Design Award
Edition: 2020 - 2021
Design ID: #123744

Design Details

Unique Properties: This is a product of eye mask. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.The word “eye” in the “eye mask” is designed into a owl’s face. The red "eye" represents youth and vitality, and the blue ones represents maturity and steadiness.
Inspiration: The function of the product is to protect eyes and relieve eye fatigue.Young women are the main consumers. According to the consumer groups, the series packaging is divided into youth type and adult type, which are expressed in simple and interesting visual form. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. Using “E” as the main visual elements not only echoes the product characteristics but also increases the interest.
Challenge: The connection of lines in two product pictures in the printing process. And harmonious cooperation between product box cover and inner box.
Realization and Technology: The material is white cardboard
Operation and Interaction: This is a product of eye mask. The function of the product is to protect eyes and relieve eye fatigue, and bring a healthy and comfortable experience. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.
Project Duration and Location: The project started in October 2020 in Beijing and finished in November 2020 in Beijing
Keywords: Interesting,Concise,