Press Release
Na An and Yiting Cui Receives the Silver A' Design Award for Memories of Mukden Book in Print and Published Media Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Na An and Yiting Cui for print and published media design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Memories of Mukden Book by Na An and Yiting Cui, designed for Luxun Academy Of Fine Arts, has been granted the Silver A' Design Award in the Print and Published Media Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Memories of Mukden Book
These are books on the city's history and regional culture. The books consists of eight volumes, which respectively introduce eight places of interest in Mukden. Mukden is the birthplace of Qing culture and an important Chinese cultural heritage. Books are bound by folding, materials are metal, rice paper, brocade and so on. The shape of the book is an octagonal palace lantern, which expresses the meaning that the palace lantern carries the memory of the old times and lights illuminate the history and culture. The content of the book uses digital illustration to depict the scene.
Award Record
With this recognition, Na An and Yiting Cui is a winner of 6 A' Design Awards. The awards span the editions from 2016 - 2017 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Entries typically include brochures, posters, magazines, catalogs, flyers and business cards. Awarded print designs are published at https://dezigners.org/design-category/print
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/123485
- A' Design Award Page: https://competition.adesignaward.com/123485
- Media Showcase: https://www.designnewsroom.com/!123485
- Laureate Profile: https://dezigners.org/d/173007
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Memories of Mukden Book
- Function
- Book
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Thistle, Silver, Gainsboro, Dark Gray and Gray
- Images
- 5
- Client
- Luxun Academy Of Fine Arts
The Recognition
- Laureate
- Na An and Yiting Cui
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #123485
Credits
- Team
- Yiting Cui
- Image Credits
- Yiting Cui, Na An
Design Details
- Unique Properties
- These are books about the city's history and regional culture. There are eight volumes in total, the content is eight scenic spots in Mukden. Mukden is the birthplace of Chinese Qing culture and the capital of two generations of emperors, it has a profound cultural heritage. Therefore, the book uses the folding form of ancient Chinese binding, materials are rice paper, copper, brocade. The appearance of the book is a palace lantern, which meaning that a lamp illuminates the memory of history.
- Inspiration
- First of all, the preservation of urban history and regional culture is an important background factor for book design. Secondly, the research on ancient Chinese books has given a lot of technical support to the project. Third, with the development of the media, physical books should constantly enhance its artistic and collectable. Finally, the integration of heritage, history, geography and aesthetics is the inspiration for launching the project.
- Research
- The purpose is to redesign the regional culture. Data are gathered from field surveys, interviews, books and online searches. The digital illustration, information graphics and words are not just in these books, but also make motion graphics. They will be used in web pages, e-books, etc. It adds commercial value of books, paper books and digital media coexist. Socially, it promotes the preservation of the city's history. In design, it promotes the multi-dimensional development of books.
- Challenge
- First of all, the most difficult part of the design is the accurate expression, integrating the form of the book, the way of binding, the use of materials and the communication of content. Secondly, in the layout design, how to skillfully combine modern elements with historical culture. Finally, digital illustrator drawing places of interest is also a challenge.
- Realization and Technology
- Books are made of rice paper, special paper, copper metal, brocade and so on. Manufacturing processes include laser printing, metalworking, indentation, and folding loading. In layout design, the page uses flat graphics, illustration and light gray tones. The software being used are Adobe Illustrator and Adobe Photoshop.
- Operation and Interaction
- Interactivity is reflected in the browsing process. First, books are collected in metal shelves as they are folded and placed, they are combined into an octagonal palace lantern. Secondly, the book is used by the fold binding, reading can be partial or all spread out, the layout in the change to form a lot of continuous space. Whether it's closed or opened, it will have different interactions with the fingers. This book has artistic, interactive, display and collection value.
- Project Duration and Location
- The project began in January 2020 and was completed in China in June 2020.
- Specifications
- Books in the design of interactivity, display and assembly fun. There are a total of eight books, each volume introduces a place of historical interest, each volume size is 80mm wide × 200mm long × 20mm thick. As the book is bound by folding, the size of the expanded page is 800mm wide × 200mm long. The books were assembled together in a metal frame to form an octagonal palace lantern, the physical size is 360mm high and 180mm in diameter.
- Keywords
- city history, regional culture, Mukden, Qing Culture, palace lantern, bind in folding form, rice paper, metal craft, assembly interest and interactivity, artistic
