Press Release
Rockit Design Team Receives the Silver A' Design Award for Rockit Stroller Rocker in Baby, Kids' and Children's Products Design
Rockit Design Team recognized for baby, kids' and children's products design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Rockit Stroller Rocker by Rockit Design Team, designed for Rockit, has been granted the Silver A' Design Award in the Baby, Kids' and Children's Products Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Rockit Stroller Rocker
Rockit is a compact rocker that attaches to a pram or stroller and gently rocks it to soothe babies to sleep. Rockit uses a two-fix system. A bracket is fitted high on the stroller frame, and the device clips into the bracket when needed. The device can be moved to another stroller or stored when not in use. A push switch turns Rockit on and a speed dial tunes the vibration to the resonant frequency of the frame, giving a gentle low frequency rock. Tests show the movement is comparable to rocking by hand. Most parts are injection moulded in ABS with TPR over-moulds.
About Rockit Design Team
Rockit was founded by 3 dads on a mission to help babies and older children to sleep. They design innovative, award-winning products that are sold in over 40 countries around the world. Rockit products have been feature in publications such as Vogue, T3 Magazine, Design Week and The Times, with appearances on various TV channels including the BBC News Channel. Rockit were recently appointed as ‘Export Champions’ by the UK Government and offer support to other small businesses starting their export journeys.
Award Record
With this recognition, Rockit Design Team is a winner of 1 A' Design Award.
About the A' Baby, Kids and Children's Products Design Award
The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Typical entries include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. The awarded baby products designs are published at https://dezigners.org/design-category/baby-products
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/123449
- A' Design Award Page: https://competition.adesignaward.com/123449
- Media Showcase: https://www.designnewsroom.com/!123449
- Laureate Profile: https://dezigners.org/d/304392
- Further Information from the Laureate: https://rockitrocker.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Rockit Stroller Rocker
- Function
- Stroller Rocker
- Category
- Baby, Kids' and Children's Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Lavender, Gainsboro, Dark Slate Gray, Dark Red and Firebrick
- Images
- 5
- Client
- Rockit
The Recognition
- Laureate
- Rockit Design Team
- Country
- Great Britain
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #123449
Credits
- Team
- Dr. Nick Webb, Matt Dyson, Matt Sparrow and Gary Pyper
- Image Credits
- All images. Chris Rickman, photographer, 2017 Video Credits: Barry Wilkinson, 2017
Design Details
- Unique Properties
- Rockit attaches to any pram or stroller and gently rocks to soothe babies to sleep. There is nothing quite like Rockit on the market, with other solutions being large mains operated platforms that you wheel the stroller onto. Rockit is attached to the stroller using a 2-fix system meaning it can easily be switched to another stroller or safely stored when not in use. The speed control allows you to tune the Rockit to the resonant frequency of any pram or stroller to achieve the perfect rock that makes the baby believe they are still being pushed along.
- Inspiration
- Dr. Nick Webb invented Rockit when his three month old daughter refused to sleep in her stroller unless she was being pushed along. He noticed this problem affected other parents and using his knowledge of vibration and acoustics constructed a simple prototype. He tested it the next day and Abby remained asleep even when the stroller came to a halt. Nick set about developing and refining it with his co-founder Matt Dyson. Over the next year they turned the prototype into a marketable product.
- Research
- Quantitative research to measure levels of vibration acting on a stroller when rocked by Rockit, by hand and by wheeling over paving stones. Objective was to ensure acceleration measurements were comparable and within expected limits. Measurements were undertaken using 2 different accelerometers fixed to the stroller in a variety of positions. It was found that moving the stroller over paving stones, resulted in significantly higher levels of acceleration than those generated by Rockit and that rocking the stroller by hand was approximately comparable in each of the measurements.
- Challenge
- The main creative challenge was getting the branding and styling of the product right. The design team wanted the product to stand out in the nursery sector as many nursery products are very ‘twee’ or can look quite medical in appearance. It was important that the product looked nurturing and not too toy-like. Because the product would be on display when in use we wanted it to attract attention and act as a advertisement, hence the strong Rockit branding.
- Realization and Technology
- With the design making use of a spinning eccentric weight, early development work focused on testing the optimum mass and distance from the motor spindle. This was combined with testing the RPM of the motor to achieve a gently low frequency rock when fitted to a variety of stroller weights and sizes. Developing a system to start the heavy weight spinning even when mounted horizontally was also important. Regarding production, the majority of parts are injection moulded in ABS with some having TPR over-moulds.
- Operation and Interaction
- Rockit is attached to the stroller using a 2-fix system. The bracket is attached high up on the stroller frame first and the Rockit can then be clipped into the bracket when needed. This also means it can be switched to another stroller or safely stored when not in use. The Rockit is turned on using a push switch and the speed is then adjusted using a speed dial. This adjustment allows the user to tune the vibrations to the resonant frequency of the stroller giving a gentle low frequency rock.
- Project Duration and Location
- The project was started in Bristol, UK in late 2015. The initial concept won a Design Council Spark Award in London during September 2016. The first production samples were exhibited at the Kind und Jugend Nursery Show in the Cologne in September 2017. The Rockit was launched to market in November 2017.
- Keywords
- stroller rocker, baby sleep-aid, pram rocker, baby sleep aid, portable baby rocker, pushchair rocker
