Press Release
Marco Naccarella Receives the Bronze A' Design Award for Nibbiorosso Electric MTB in Vehicle, Mobility and Transportation Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Marco Naccarella for vehicle, mobility and transportation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Nibbiorosso Electric MTB by Marco Naccarella, designed for Human Museum, has been granted the Bronze A' Design Award in the Vehicle, Mobility and Transportation Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Nibbiorosso Electric MTB
For bike designs, and especially for E-bikes, issues with user friendliness and system optimization remain tenacious. Creating a system that can reliably function in the long run, whilst being easy to operate and modify is crucial within its market. Issues such as torque, system simplicity, battery life, and battery interchangeability, also become issues of in the scope of such projects.
About Marco Naccarella
As an Architect and Industrial Designer, Marco’s main target is to achieve innovation and experimentation trough the use of both classic and modern styling, alongside cutting-edge technology and manufacturing. With a portfolio with a large spectrum of project, Marco has a single motto: ‘Talent is not tail at birth’.
Award Record
With this recognition, Marco Naccarella is a winner of 3 A' Design Awards. The awards were granted between the 2019 - 2020 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Vehicle, Mobility and Transportation Design Award
The A' Vehicle Design Award is an international vehicle design competition recognizing good vehicle designs by best vehicle designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to vehicle designers, mobility solution providers, transportation design studios and automotive engineers from all countries. Typical entries include cars, motorcycles, bicycles, trucks, buses and trains. The awarded vehicle designs are published at https://dezigners.org/design-category/vehicle
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/122442
- A' Design Award Page: https://competition.adesignaward.com/122442
- Media Showcase: https://www.designnewsroom.com/!122442
- Laureate Profile: https://dezigners.org/d/274481
- Further Information from the Laureate: http://www.linkedin.com/in/marco-naccarella-a00310208/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Nibbiorosso Electric MTB
- Function
- Electric MTB
- Category
- Vehicle, Mobility and Transportation Design
- Discipline
- Industrial Design
- Industry
- Automotive
- Colors
- White, Dark Slate Gray, Light Gray, Dark Gray and Gainsboro
- Images
- 5
- Client
- Human Museum
The Recognition
- Laureate
- Marco Naccarella
- Country
- Italy
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #122442
Credits
- Image Credits
- Marco Naccarella.
Design Details
- Unique Properties
- Designed around modularity, the Nibbiorosso is an E-bike made for the mountains. Powered by a 2.8kw 72v electric battery with a max. torque of 160Nm, or via foot pedals, the bike can function on and off road with 2 front gears and 11 in the rear. Its integrated circuitry means removing the battery can be done with a simple double action, and the engine by removing the right pedal, for traditional bike use. Additionally, its controller box is separate, making future battery installations easier.
- Inspiration
- A continued research project formed the basis of the design. The process had two parts, starting with individual research that shifted towards brainstorming on CAD software. The concept developed after a continued analysis of texts, articles, interviews with experts, and various personal experiences. In this case, the design was to be as abstract and futuristic as possible, whilst also producing an alternative to today’s products, as a means of pushing the future of the market.
- Research
- The E-bike research and design process stemmed from a desire to pioneer concepts within the market. Though these kinds of E-bikes have existed for some time, I challenged myself to innovate technological aspects for the sake of user friendliness and simplicity. There admittedly were some difficulties in designing the rear part of the frame to fit the shock spring, with the intent of keeping components safe and ensuring reliability. Overall, the goal of the design was to advance the E-bike and Mountain bike markets, and present a provocative concept that could fit two desires into one practical yet modular design.
- Challenge
- For the Nibbiorosso, the rear frame suspension system proved to be the most challenging. Though some parts had bigger challenges than others, the problems of the shock link were the most complex. Locating a shock link with correct specifications for the design, whilst remaining affordable and reliable, was imperative for the design to function.
- Realization and Technology
- Carbon fiber, Steel, Chromed Steel, Aluminum Alloys, ABS, Plastic, Rubber.
- Operation and Interaction
- One uses the bike like any other E-bike. A twist of the handlebar propels the user via electric power. However, it can transform into a regular bike. Unscrew the right bolt on the right pedal arm to remove the circular disc that transforms power from the battery. Using a Key lock, with a simple double-action, one can also remove the battery pack. The bike's circuitry is integrated, and its dedicated controller box allows for quicker conversions to electric power when reapplying the battery.
- Project Duration and Location
- The Nibbiorosso project began in Montecatini Terme, and due to Covid 19 restrictions, work solely remained there. The designing and building process lasted around a year, starting from February of 2020. Work on the Nibbiorosso slowed down between March and June of 2020 due to urgent requirements for another project. This was soon after compensated with more intense research and design, following the interruption.
- Specifications
- Wheel size: 29x2,3in. Frame: Carbon fiber 11M-12M. Wheelbase: 1229mm in the L Version. Head Tub Angle: 66 degrees. Carbon Handlebar: 6 degrees upsweep, 8 degrees backsweep, 800mm. Front Forks: 40mm diameter, 44mm offset, 170mm of travel. Rear Shock: 2 position adjustment, high and low speed rebound and compression adjust. Electric Engine: 2800W, 72V, 11,6 Ah, Max Torque 120 Nm. Electric Engine Weight: 4550 gr. Battery Pack Weight: 3100 gr. Estimated Range no pedaling: 60 Km.
- Keywords
- MTB, Electric MTB, Mountain Bike, Bike, Ebike, E-Bike, Downhill, Travel, Ecologic.
