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Press Release

DesignNewswire · COMO, Italy ·

Bottle in the Dark Emotion And Mistery by Pierluigi Fossa Wins the A' Design Award in Photography and Photo Manipulation Design

Pierluigi Fossa honored for photography and photo manipulation design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Bottle in the Dark Emotion And Mistery by Pierluigi Fossa, designed for Pierluigi Fossa Photography, has been granted the A' Design Award in the Photography and Photo Manipulation Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Bottle in the Dark Emotion And Mistery

Bottle in the Dark is an advertising photograph created for a historic liqueur. The image places the bottle at the center of a dreamlike setting, with the horizon set at infinity to focus attention on the product. Special lights were positioned on the photographic set to highlight the modern design and the materials of the bottle. The dark tones and the surrounding atmosphere suggest mystery and recall evenings spent with friends. The photograph was made with a 150 megapixel digital back, at a final size of 70 by 100 centimeters and 300 dpi.

About Pierluigi Fossa

I have been an advertising photographer since 1986. I have worked for many national and international companies. The search for light and the study of minimal composition have always been a goal of my profession. Knowing how to interpret reality through a careful look is a path that requires patience and passion. The difference between a job and a great job are those nuances that make it unique and recognizable. We must never allow ourselves to stop in front of appearances. The ability to observe details is a sign of sensitivity and intelligence.

Award Record

With this recognition, Pierluigi Fossa is a winner of 1 A' Design Award.

About the A' Photography and Photo Manipulation Design Award

The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. It is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Typical entries include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. The awarded photography designs are published at https://dezigners.org/design-category/photography

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Bottle in the Dark Emotion And Mistery
Function
Emotion And Mistery
Category
Photography and Photo Manipulation Design
Discipline
Communication Design
Industry
Arts and Entertainment
Colors
Black, Dark Slate Gray, Dim Gray, Dark Slate Blue and Slate Gray
Images
5
Client
Pierluigi Fossa Photography

The Recognition

Laureate
Pierluigi Fossa
Country
Italy
Recognition
A' Design Award
Edition
2020 - 2021
Design ID
#122085

Credits

Team
Pierluigi Fossa - Opificio42 team

Design Details

Unique Properties
I created this image to arouse emotion and mystery for this historic liqueur. The dreamlike setting and the power of light enhance the new bottle design. The use of special lights and their positioning on the photographic set highlighted the modern design of the bottle. The positioning in the center of the image and the horizon placed at infinity contribute to the best visualization of the product.
Inspiration
The modern design and the materials of the bottle were the inspiration to create this image which was used for promotional campaign around the world. The creative process was born starting from the design of the bottle and from the public to whom this product is intended. The image wants to remember the atmosphere of evenings spent with friends. Mystery and atmosphere. The design of the bottle and its materials suggested a minimal but not cold setting.
Research
To create this image we used the best digital hardware and software technologies
Challenge
My team and I spent time and work looking for a light that could best enhance the design of the bottle and at the same time create emotion.
Realization and Technology
150 megapixel digital back
Operation and Interaction
The creative process of the image was aimed at catching the attention of the consumer public. Especially the young one. The idea was to create a dreamlike, mysterious atmosphere that reminded us of special evenings.
Project Duration and Location
The project started in July 2019 in Varese and finished in September 2019
Specifications
Final dimension image 70 x 100 cm 300 dpi
Keywords
mistery,emotion,night,dreamlike,dream,secret,darkness,atmosphere

Good Design Deserves Great Recognition

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