Press Release
Tinkoff Investment Advertising Video by Egor Maraev Wins the Bronze A' Design Award in Movie, Video and Animation Design
Egor Maraev acknowledged for movie, video and animation design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Tinkoff Investment Advertising Video by Egor Maraev, designed for Blaster Studio, has been granted the Bronze A' Design Award in the Movie, Video and Animation Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Tinkoff Investment Advertising Video
Tinkoff Investment is a thirty second advertising video for a bank investment service. The video presents George Washington as the main character. He sits on a sofa and eats pizza, tired and lazy, and he stands for money. The unusual image carries the main idea, which is that money should be kept in good shape and made to work. The animation combines cel animation and cutout animation, joined with digital compositing. The video was shown widely as a preroll before online videos and reached a high conversion rate.
About Egor Maraev
I'm a creative director of my own Blaster animation studio. We have been making high-quality animated advertising videos for 5 years. In our country there are a lot of animators, but very small amount of them work in advertising industry. My mission is to promote russian animation talents to european market. Our works are sometimes shown at various advertising festivals in Russia and abroad. In particular, we have 2 awards from the Russian Big Picture Fest. I believe that modern advertising must necessarily use the expressive language of animation, and we are actively working on the development of this language.
Award Record
Egor Maraev is a winner of 1 A' Design Award, including this recognition.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://dezigners.org/design-category/movie
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/122056
- A' Design Award Page: https://competition.adesignaward.com/122056
- Media Showcase: https://www.designnewsroom.com/!122056
- Laureate Profile: https://dezigners.org/d/303065
- Further Information from the Laureate: http://blaster.studio
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tinkoff Investment Advertising Video
- Function
- Advertising Video
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Gold, Dark Slate Gray, Pale Goldenrod, Goldenrod and Peru
- Images
- 5
- Client
- Blaster Studio
The Recognition
- Laureate
- Egor Maraev
- Country
- Russian Federation
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #122056
Credits
- Team
- Blaster animation team, Artem Kuzmin, Daniel Shubin, Kirill Zak, Mikhail Kishov, Boris Rostovtsev, Vladimir Sokolov and Alexey Timoshin
Design Details
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual. In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero. Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
- Realization and Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Operation and Interaction
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Project Duration and Location
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Keywords
- video, 2d animation, animation, character, advertising video
