Press Release
Supernova Art Embassy Is Honored with the A' Design Award for Embrace Site Specific Art in Fine Arts and Art Installation Design
Supernova Art Embassy honored for fine arts and art installation design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Embrace Site Specific Art by Supernova Art Embassy, designed for Memorandum Project, has been granted the A' Design Award in the Fine Arts and Art Installation Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Embrace Site Specific Art
Embrace is a site specific mural painted on a building facade in Sterlitamak. The mural is 27 meters high and 15 meters wide, with a painted surface of 405 square meters. Facade paints and paint rollers were used, and facade lifts allowed painting at height. The artistic work took three weeks. The story shown recalls a soldier of the 170th Sterlitamak infantry division who left for the front with a silver pocket watch and promised to return with it. His remains and the watch were found in 2015 and brought home to his wife.
About Supernova Art Embassy
I am multidiscipline creative specialist, try to work with details of culture and historical context, if i have some, i try to learn more information about process from first step till last. Open to everything new, traveling makes my horizont of mind wider.
Award Record
Supernova Art Embassy is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2019 - 2020 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Fine Arts and Art Installation Design Award
The A' Fine-Art Design Award is an international fine-art design competition recognizing best fine-art works by leading fine-art artists and creators worldwide. It is organized within the A' Design Award & Competition and is open to artists, painters, sculptors and ceramicists from all countries. Typical entries include sculptures, paintings, installations, photographs, drawings and mixed media works. The awarded art designs are published at https://dezigners.org/design-category/fine-art
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/121349
- A' Design Award Page: https://competition.adesignaward.com/121349
- Media Showcase: https://www.designnewsroom.com/!121349
- Laureate Profile: https://dezigners.org/d/261319
- Further Information from the Laureate: http://bit.ly/2O9vmH6
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Embrace Site Specific Art
- Function
- Site Specific Art
- Category
- Fine Arts and Art Installation Design
- Discipline
- Communication Design
- Industry
- Arts
- Colors
- Dark Slate Blue, Dark Slate Gray, Black and Dim Gray
- Images
- 5
- Client
- Memorandum Project
The Recognition
- Laureate
- Supernova Art Embassy
- Country
- Russian Federation
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #121349
Credits
- Team
- Lidiia Averina, Andrey Olenev and Dmitry Kudinov, Alexey Agafonov, Ludmila Averina
- Image Credits
- Photographer – Dmitry Kudinov, Embrace #1, 2020.; Photographer – Dmitry Kudinov, Embrace #2, 2020.; Photographer – Dmitry Kudinov, Embrace #3, 2020.; Photographer – Dmitry Kudinov, Embrace #4, 2020.; Photographer – Dmitry Kudinov, Embrace #5, 2020. Video Credits: Dmitry Kudinov, Hyperlapse, Embrace and Shihans from bird’s-eye perspective, 2020.
Design Details
- Unique Properties
- The word "memorandum" is translated from Latin as "something you have to memorize", that is why the Memorandum project is dedicated to complex contexts and topics. Coming home is always an exciting event. That is why the Sterlitamak stage of the project was called "Coming home". It included several emotional aspects of this concept. It was reflected in the approach of Lidiia Averina, the curator, and in the plots of all participants. This project is her personal comeback to her hometown.
- Inspiration
- The works plot is based in the story of a soldier from 170th Sterlitamak infantry division: in May, 1941, the storys main character wanted to leave his silver pocket watch to his wife. However, his wife said: "You leave with this watch and youll come back with this watch!" In 2015, during the expedition his remains and personal belongings were found. After 74 years he came home with the watch, as promised, and his 97 years old wife met him.
- Research
- Memory of the place is an eclectic mixture of emotions; it is impossible to catch a sole scent. There are pure facts, personal stories, critics, and embellishment. Interpretations multiply and fragment. This is the reason why we want to show our perception among many others. Andreys work finely reflects the location context with lost wooden buildings as well as the irony on current town situation with chaotic architectural add-ons (tiny business centers) which try to squeeze into any available space and corners.
- Challenge
- 4 locations were selected, each of them having common connection with historical old town (although none of the buildings selected was a historically original building). They were different in meanings and the way they belong. Connection with "coming back" had been found immediately and we also had artists sharing common values. That was particularly important for their harmony.
- Realization and Technology
- Some activists took great care of their ancestors memories and the works which may appear basing on historical data and archive photographs. There were different attempts to influence the curator and the artist work. However, the compromise was reached quite quickly and the work turned to constructive direction. The artistic part of the work was done by facade paints and paint rollers. For work at a height, facade lifts (scaffolds) were used.
- Operation and Interaction
- Now there is one of the main streets of town which connects an old town with new districts, therefore there are always a lot of students and pedestrians on the street. The works are on a high altitude and are well visible. It is also important that the headquarters of 170th Sterlitamak infantry division was located nearby and here there was a path which was taken by the soldiers leaving to the railway station to go to the frontline. Where new standard buildings stand now, there were wooden houses and buildings.
- Project Duration and Location
- The work is dedicated to 75th anniversary of the Great Victory, therefore it must have been finished in 2020 before rainy autumn weather. There were repair works on the building facades, so the whole project implementation period was 1.5 months. The artistic work implementation took 3 weeks.
- Specifications
- Height 27 m, width 15 m, total artistic painting square 405 sq.m
- Keywords
- mural art, spray art, public art, fine arts, storytelling, embrace, heritage, memory
