Press Release
Childlike Dream Sales Center by Winston Wen Is Granted the Silver A' Design Award in Interior Space and Exhibition Design
Winston Wen acknowledged for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Childlike Dream Sales Center by Winston Wen, designed for TTA Design Group, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Childlike Dream Sales Center
Childlike Dream is a sales center for residential properties in Yibin, Sichuan Province, China. The 2500-square-meter interior includes a lobby, a negotiation area, a leisure area and a model room area. The theme of dream and childhood guides the whole space. Lively colors and furnishings drawn from childhood memories fill the lobby. Pink is used in the negotiation area to create a warm and dreamy atmosphere. Red and blue make the leisure area welcoming for families who rest during negotiations. The design seeks comfort for visitors of all ages.
About Winston Wen
Based in Guangzhou, China, T.T.A Design is a professional design agency that offers interior design service on commercial and residential projects as well as space decoration. Focusing on creating artistic atmosphere, the design team realizes the artistic connection between design and life, and establishes a life concept in which people and space are integrated as a whole. T.T.A Design has established good cooperation with leading real estate developers in China.
Award Record
Winston Wen is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/121225
- A' Design Award Page: https://competition.adesignaward.com/121225
- Media Showcase: https://www.designnewsroom.com/!121225
- Laureate Profile: https://dezigners.org/d/302763
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Childlike Dream Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gainsboro, White Smoke, Light Gray, Dark Gray and Silver
- Images
- 5
- Client
- TTA Design Group
The Recognition
- Laureate
- Winston Wen
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #121225
Design Details
- Unique Properties
- The sales center is a place to showcase and sell residential properties open to customers of all ages. In order to make customers feel at home when they visit the sales center, the designers create a space which can satisfy the welcoming feeling for the elderly, the dreamy feeling pursued by adults, and maintain the innocence of children.
- Inspiration
- The space design aims to integrate story into the furnishings, and inject emotions into the building, so that all the decorations and furniture have their meaning. The lobby design is combined with childhood experience, and the architecture is blended with fantasy world. The childlike furnishings in the lobby attract customers passing by.
- Research
- This design implements the theme of "dream and childhood" from beginning to end. While maintaining the elegance of life, the space utilization and practicability has also been maximized. In this design space, even adults can have the happiness of children, and the children will have a space for imagination.
- Challenge
- Since lobby is the most important area which can make the first impression of property, one of the challenges is how to attract customers through space design. Different from the traditional luxurious but single-functioned sales center, this project has practical and flexible function area and catches attention through fascinating interior design.
- Realization and Technology
- Taken advantage of the space layout, the lively color matching and decorating furnishings full of childhood memories create an ideal world which is slowly revealed in the sales center, where both adults and children can find the memories of childhood that belongs to themselves.
- Operation and Interaction
- The leisure area is designed for family members who come together and need space to take a rest when the negotiation is on. In the leisure area, the three senses of future, childhood and dream are combined to make a welcoming space by red and blue colors. This area is the continuation of home; even in the leisure area, customers will experience the comfort and relax of home.
- Project Duration and Location
- The project started in April 2020 and finished in January 2021 in Yibin, Sichuan Province, China.
- Specifications
- The 2500-square-meter project design includes lobby, negotiation area, leisure area and model room area. Regarding the negotiation area and leisure area, the overall design is themed with dream and ideal world. In the negotiation area, pink is chosen as the palette to create a warm and dreamy atmosphere. Diversifies design elements such as sofas of different shapes, abstract and exotic decorations, appropriate lighting, and flowing floors merge together to create a wonderland. In such a futuristic area, everyone is willing to negotiate.
- Keywords
- Sale Center, Interior Design, Art, Fashion, Childlike
