Press Release
Dashi Egg Sand Packaging by Yuta Takahashi Is Granted the Bronze A' Design Award in Packaging Design
Yuta Takahashi honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Dashi Egg Sand Packaging by Yuta Takahashi, designed for WTNB coffee & studio in the HOUSE, has been granted the Bronze A' Design Award in the Packaging Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Dashi Egg Sand Packaging
Dashi Egg Sand is a takeout package for a Japanese omelette sandwich. The wrapping paper is printed with an illustration of the sandwich cross-section, expressing softness and a handmade feel with a deliberately rough impression. The ink colors represent eggs, sauce and the ocean blue of the store. The box is made of unbleached kraft paper with water and oil resistant treatment, without plastic or film. When the wrapping paper is opened, the package becomes a piece of tableware that presents the dish. The aim is to enrich the whole meal experience.
About Yuta Takahashi
He is an active art director and designer based in Japan. His design studio is simple and minimal, with clean and modern design as its forte. He offers a wide variety of solutions in branding, graphic design, packaging design, editorial design, logo design, illustration, web design, UI & UX design, and others. He solidify the identities of brands and companies by crafting polished, modern and valuable visual identities. He goal is sustainable design, staying socially conscious and aiming for cultural growth.
Award Record
Yuta Takahashi is a winner of 8 A' Design Awards, including this recognition. The awards were granted between the 2015 - 2016 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/121213
- A' Design Award Page: https://competition.adesignaward.com/121213
- Media Showcase: https://www.designnewsroom.com/!121213
- Laureate Profile: https://dezigners.org/d/161354
- Further Information from the Laureate: http://yutatakahashi.jp
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Dashi Egg Sand Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Silver, Gainsboro, Dark Slate Gray, Dark Olive Green and Light Gray
- Images
- 5
- Client
- WTNB coffee & studio in the HOUSE
The Recognition
- Laureate
- Yuta Takahashi
- Country
- Japan
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #121213
Credits
- Team
- Miyuki Hino
- Image Credits
- Photographer Yuta Takahashi, 2021 Optional; Photographer Yuta Takahashi, 2021
Design Details
- Unique Properties
- A package design used for Japanese Omelette Sandwich meant for takeout. The soft wrapping paper and the illustrations on it are reminiscent of the gentle taste and texture of food. The moment one opens the package, it becomes a piece of tableware that displays the dish. The package has been enhanced from mere food container to a tool that enriches the eating space in order to immerse oneself in the food experience from the moment the product is first seen to the moment one is done eating.
- Inspiration
- This design was born from the idea of how to express the goodness of the contents in the package. The wrapping paper has the illustration of a Sandwich's cross-section. The illustration expresses softness, the ready-made and handmade feel of the Sandwich, venturing to leave an impression of roughness. In addition, the gentle wrapping paper is also linked to the process of cooking the Japanese Omelette. The consumer can then imagine the contents and the chef from the package.
- Research
- All sorts of takeaway food containers from the market were surveyed. He took the container and had dining experiences with them. He realized then that the main function of the takeout package was putting the product inside and taking it home; the function of experiencing an impression of the food was omitted. The taste of a dish can change depending on the plate. As COVID-19 has increased takeout consumption, he felt the need for a package that would ensure meals weren't simply consumed.
- Challenge
- The necessary elements for an aesthetic culinary experience can also be thought of in takeout food. From the moment one looks at the package, they can image an impression, texture, tenderness, and taste of the dish. They're conscious of designs that improve the value of the dish and gives them a sense of excitement. In popular cooking packages, the pursuit of cost performance was also an important research factor.
- Realization and Technology
- The ink is an original mix, expressing the color of eggs, secret sauce, and ocean blue, the color for the client's store. The box is made of unbleached kraft paper with water and oil resistant processing that doesn't use plastic or film materials, aiming to reduce its environmental impact. The package includes many items such as wrapping paper, message cards, lids, the boxes themselves, and two stickers, but the selection and processing of materials have resulted in an amazing cost performance.
- Operation and Interaction
- Designed to facilitate cooking and communication. When the wrapping paper, which gives the impression of softly enveloping the dish, is opened, a first look reveals the contrast between the bright blue claire printed on the back and the dark brown of the box. Its form brings parties and picnics to mind. It has been thought up with improving the act in mind of having a special and enjoyable meal, rather than reluctantly filling the hunger.
- Project Duration and Location
- This project started in June 2020 in Iyo Saijo City, Ehime Prefecture, Japan, and ended in December 2020. Package production began in December 2020 and ended in January 2021. The product has been on sale since February 2021.
- Specifications
- Wrapping paper: 366.7mm x 222.3mm Front sticker: 76.2mm x 63.5mm Side sticker: 88.9mm x 15.9mm Card: 139.7mm x 69.9mm Box: 165.1mm x 114.3mm x 48.2mm
- Keywords
- Branding, Packaging, Wrapping paper, Box, Sandwich, Abstract, Pattern, Japan
