Press Release
Chris Marzuola Is Honored with the Silver A' Design Award for Silicone Training Utensils Baby Fork and Spoon in Baby, Kids' and Children's Products Design
Chris Marzuola acknowledged for baby, kids' and children's products design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Silicone Training Utensils Baby Fork and Spoon by Chris Marzuola, designed for Tiny Twinkle, has been granted the Silver A' Design Award in the Baby, Kids' and Children's Products Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Silicone Training Utensils Baby Fork and Spoon
Silicone Training Utensils are a baby fork and spoon set created for infants who begin to eat independently. The shape is made for small hands and allows three grasping options, which encourages use. The utensils can be held around the outer body, within the hollow center, or from the end within the palm. An integrated choke guard adds safety. The utensils are made of food grade silicone, a hypoallergenic and durable material with a soft texture that is gentle on gums. Cleaning is done by hand or in a dishwasher.
About Chris Marzuola
Communicating visually comes naturally to Chris Marzuola. He utilizes his natural problem-solving skills to create design solutions that have a high impact. Chris has over 20 years of creative experience designing, developing, and marketing award winning products. Chris has successfully helped to developed lines for well known brands such as Dr. Seuss, Disney, Warner Brothers, Nintendo, and Hello Kitty.
Award Record
This recognition makes Chris Marzuola a winner of 1 A' Design Award.
About the A' Baby, Kids and Children's Products Design Award
The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Entries typically include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. Awarded baby products designs are published at https://dezigners.org/design-category/baby-products
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/121067
- A' Design Award Page: https://competition.adesignaward.com/121067
- Media Showcase: https://www.designnewsroom.com/!121067
- Laureate Profile: https://dezigners.org/d/302691
- Further Information from the Laureate: https://tinytwinkle.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Silicone Training Utensils Baby Fork and Spoon
- Function
- Baby Fork and Spoon
- Category
- Baby, Kids' and Children's Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Light Blue, Sky Blue, Medium Turquoise, Light Sea Green and Powder Blue
- Images
- 5
- Client
- Tiny Twinkle
The Recognition
- Laureate
- Chris Marzuola
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #121067
Credits
- Image Credits
- Image #1 Photographer Kacy Hughes, 2020 Image #2 Photographer Kacy Hughes, 2020 Image #3 Photographer Kacy Hughes, 2020 Image #4 Photographer Kacy Hughes, 2020 Video Credits: Roko Films, 2020
Design Details
- Unique Properties
- These Silicone Training Utensils are designed specifically for tiny hands with multiple options for grasping. The design encourages use and helps with little ones that are new to independent eating. The training utensils are flexible and resilient, with a soft, rubber-like texture that is pleasant to the touch and gentle on babies gums. The unique design has an integrated choke guard for additional safety. The material is hypoallergenic and durable, easy to clean by hand or in the dishwasher.
- Inspiration
- The inspiration for this product came from my twin nephews. I wanted a better product for them to use when learning to feed themselves. I wanted something that a baby would want to use naturally, something that was more universal, no matter if they were left or right handed. The product also needed to be extremely safe, this was one of the top considerations in the design. The silicone material was a perfect choice to pair with the unique shape. I'm very pleased with the success of this design.
- Research
- The initial research on this product was in studying videos of babies eating. I also spent time in person with my twin nephews watching them eat using various utensils and even their own hands. I wanted this design to feel natural and also to not be limited to being held in only one way. I wanted it to feel like a natural tool the baby would want to use when trying to eat. I researched what was currently on the market and saw that it was lacking in both material and design. I realized both these things would be crucial in producing a successful product.
- Challenge
- The challenge was in creating a functional sample design to test with babies. Sample molds needed to be created, adding extra cost and time. Each mold added an additional 30 days minimum. The test sample needed to be created from the actual silicone material to truly test its functionality in the hands of a live baby. Once this was finalized official safety testing could proceed as safety is one of our highest concerns.
- Realization and Technology
- This design is made of 100% Food Grade Silicone. The material is hypoallergenic and durable, an excellent choice for this product as it is safe for babies. A sample mold was created at the factory so that we could test the product with numerous babies. Slight changes were made after testing and a final mold was cast for mass production.
- Operation and Interaction
- This product is designed for tiny hands to hold. It can be held three different ways. 1) the baby can grasp the outside of the body of the utensil 2) the baby can grasp within the hollow center of the body 3) the baby can grasp from the end of the utensil and hold it in their palm. The product design paired with the silicone material makes it a superior product in both use and safety.
- Project Duration and Location
- The product development started in March 2019. The product was brought to market in February 2020 in Arizona.
- Specifications
- The single utensil measures 38 mm x 35 mm x 84 mm. The packaged set measures 120 mm x 36 mm x 160 mm.
- Keywords
- baby utensils, baby spoon, silicone baby spoon, silicone baby utensils, baby training spoon
