Press Release
Qiran Design Group Is Honored with the Bronze A' Design Award for The Osmanthus Grace Experience Center in Interior Space and Exhibition Design
Qiran Design Group acknowledged for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ The Osmanthus Grace Experience Center by Qiran Design Group has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding The Osmanthus Grace Experience Center
The Osmanthus Grace is an experience center and sales office in Shijiazhuang, China, covering 1030 square meters. The design draws on the character of the city and uses curved lines to form a graceful and flexible space. Curved shapes on the ceiling suggest a sea of clouds. Wooden veneers, soft velvet, stone, leather and acrylic were selected for their tactile qualities. Art installations in the hallway prepare visitors before the view opens up. The property model display area, bar, conversation area and children area are linked yet separated.
About Qiran Design Group
Established in 2014, QIRAN DESIGN GROUP is a team of idealists, designers and artists, dedicated to delivering interior design and home furnishing solutions. It's composed of three departments, which are respectively responsible for interior finishing design, interior decoration design, and construction-related procurement and supporting services. The practice pays attention to integrating industrial chain resources such as smart technologies and architectural, landscape resources, and emphasizes strict, holistic control of projects. So far, it has established and maintained a good cooperative relationship with multiple partners.
Award Record
With this recognition, Qiran Design Group is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/120787
- A' Design Award Page: https://competition.adesignaward.com/120787
- Media Showcase: https://www.designnewsroom.com/!120787
- Laureate Profile: https://dezigners.org/d/302316
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Osmanthus Grace Experience Center
- Function
- Experience Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gray, Dim Gray, Dark Olive Green, Silver and Rosy Brown
- Images
- 5
The Recognition
- Laureate
- Qiran Design Group
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120787
Credits
- Team
- Zhang Hua and Zhang Hua, Lu Wei, Luo Jie, Mo Yunting
- Image Credits
- HANMO VISION
Design Details
- Unique Properties
- The vast land in Northern China has given birth to diversified cultures and cultivated the forthright, cheerful character of people there. As an essential town and transportation hub in Northern China since ancient times, Shijiazhuang enjoys a profound historical context and distinctive city spirit. THE OSMANTHUS GRACE Experience Center is aimed to showcase the unique character of Shijiazhuang city and create a unique brand impression for the client.
- Inspiration
- Each city has its own character defined by its historical context and modern development. The project draws on the qualities of Shijiazhuang, and utilizes plenty of curved lines to create a graceful, flexible space full of charm and rhythms. Furnishings featuring curved structures and powerful art installations are adopted to create magnificent scenes within the space.
- Research
- The project mainly utilizes curves to interpret the space. Curved shapes, structures and powerful art installations produce magnificent, artistic spatial scenes. By drawing inspiration from the cheerful, forthright character of Northern China and the restrained "temperament" of Southern China, the designers created majestic scenes and a graceful, restrained ambience, which contrast yet fuse with each other. In this way, the design obtains a charming space and an ideal paradigm for future life.
- Challenge
- The space is an integration of majestic scenes and a restrained atmosphere. The greatest challenge was how to balance and combine the both into a whole, so as to let visitors feel the contrasting aesthetic in a comfortable, artistic and immersive ambience.
- Realization and Technology
- The project combines magnificent forms with a subtle, restrained atmosphere. Graceful curves on the ceiling generate an ethereal 'sea of clouds'. Glossy, tactile and natural materials, such as wooden veneers, soft velvet, luxurious stones, exquisite leather and futuristic acrylic, were carefully selected and utilized. Creative furnishings enhance the style of the space, and dramatic art installations help enrich spatial layering, to cater to the taste and preferences of targeted customer groups.
- Operation and Interaction
- The design team merely set a few art installations in the hallway, to enable emotional and visual transition and evoke visitors' expectations. After visitors pass through the hallway, the view will suddenly open up. The property model display area, bar, conversation area and kids' area are linked yet separated from each other. Curved shapes, comfortable furnishings and dramatic art installations eliminate the empty feeling of the space, and reshape spatial aesthetic at different angles.
- Project Duration and Location
- Start time: June 2020 Completion time: September 2020
- Specifications
- Area: 1030 sqm Project Type: Sales Office
- Keywords
- Qiran design, experience center, exhibition center, Greentown, art installations
