Finding Your Focus Visual Communication by Min Huei Lu Wins the Silver A' Design Award in Graphics, Illustration and Visual Communication Design

Min Huei Lu acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Finding Your Focus Visual Communication by Min Huei Lu, designed for Academy of Art University, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Finding Your Focus Visual Communication

The designer aims to display a visual concept that demonstrates a conceptual and typographical system. Thus composition consists of a specific vocabulary, accurate measurements, and central specifications that the designer has taken into fine consideration. Also, the designer has aimed to establish a clear Typographic hierarchy to establish and move the order in which the audience receives information from the design.

About Min Huei Lu

Hi I’m Min Huei. A multidisciplinary designer with a deep background in graphic design building delightful user-centric experiences and meaningful identities. Most recently, I was a Lead Designer at Gong cha where I designed digital experiences that created emotional connections and social value.

Award Record

With this recognition, Min Huei Lu is a winner of 5 A' Design Awards. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/120568
A' Design Award Page: https://competition.adesignaward.com/120568
Media Showcase: https://www.designnewsroom.com/!120568
Laureate Profile: https://dezigners.org/d/298492
Further Information from the Laureate: https://luminhueiportfolio.com/page03

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Finding Your Focus Visual Communication
Function: Visual Communication
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Midnight Blue, Gray, Dark Slate Gray, Dim Gray and Pale Turquoise
Images: 5
Client: Academy of Art University

The Recognition

Laureate: Min Huei Lu
Country: United States of America
Recognition: Silver A' Design Award
Edition: 2020 - 2021
Design ID: #120568

Credits

Image Credits: Creator Min Huei Lu

Design Details

Unique Properties: Shifts in design, society, culture are constant and designers are forced to make tough decisions. Does a graphic designer take on type design? Should a visual artist delve into UX? Do type foundries dedicate more attention to web fonts? To be competitive, designers need to be competent in web, print, mobile, type design, and UX. Using illustration, color, typography, layout, and a variety of circular design elements to convey the idea of Focus.
Inspiration: Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system.
Research: Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system. The typographic grid-pattern experiments were created for the 2017 International Design Conference - TYPO Focus.
Challenge: Typography is the most important component of graphic design. The composition of a typeface consists of a specific vocabulary, accurate measurements, and central specifications that should always be identified and taken into consideration. Typographic hierarchy is the way to establish and move the order in which the audience receives information from the design.
Realization and Technology: Adobe illustration. Adobe Indesign.
Operation and Interaction: Various deliverables were developed, including a promotional campaign, website, design app, publication, and TYPO design conference.
Project Duration and Location: The project started in March 2017 and finished in April 2017 in San Francisco.
Specifications: Poster: 13 inch x19 inch Event tickets: 1.97 inch x 5.63 inch
Keywords: Focus, Typographic, Type Poster