Press Release
Min Huei Lu Receives the Bronze A' Design Award for Positive Projections Music Poster in Graphics, Illustration and Visual Communication Design
Min Huei Lu recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Positive Projections Music Poster by Min Huei Lu, designed for Academy of Art University, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Positive Projections Music Poster
Through this visual, the designer aims to express a piece of music through typography, imagery, and layout composition. The visual is themed around the US recession during the early 1980s in which millions of individuals were left unemployed and the United States underwent major socio-economic changes. The visual also take a stab at associating the visuals with the ‘Don’t worry, be happy’ song which was at its peak of popularity during that era.
About Min Huei Lu
Hi I’m Min Huei. A multidisciplinary designer with a deep background in graphic design building delightful user-centric experiences and meaningful identities. Most recently, I was a Lead Designer at Gong cha where I designed digital experiences that created emotional connections and social value.
Award Record
Min Huei Lu is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/120548
- A' Design Award Page: https://competition.adesignaward.com/120548
- Media Showcase: https://www.designnewsroom.com/!120548
- Laureate Profile: https://dezigners.org/d/298492
- Further Information from the Laureate: https://tambourine-lime-7869.squarespace.com/page06
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Positive Projections Music Poster
- Function
- Music Poster
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Violet, Rosy Brown, Orchid and Pale Violet Red
- Images
- 5
- Client
- Academy of Art University
The Recognition
- Laureate
- Min Huei Lu
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120548
Credits
- Image Credits
- Image #1,2,3,4,5: Photographer / Creator Min Huei Lu
Design Details
- Unique Properties
- Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
- Inspiration
- During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
- Research
- Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.
- Challenge
- There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.
- Realization and Technology
- The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.
- Operation and Interaction
- The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.
- Project Duration and Location
- The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.
- Keywords
- Music Poster, Don't Worry Be Happy
