Press Release
Miltos Botchan Ressha Packaging by Yuta Takahashi Is Granted the Golden A' Design Award in Packaging Design
Yuta Takahashi honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Packaging Design category for Miltos Botchan Ressha Packaging by Yuta Takahashi, designed for Miltos. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Miltos Botchan Ressha Packaging
Miltos Botchan Ressha is a chocolate package created for a collaboration between a locomotive with more than 130 years of history and a chocolatier. The box is made of deep green fine paper, a color that refers to the train livery and to matcha chocolate. The locomotive is reproduced with matte black foil stamping, based on photographs of the actual train. The logo and the product name are stamped with matt gold foil. The chocolate is engraved with a route map drawn as a maze. An attached card explains each stop and the route.
About Yuta Takahashi
He is an active art director and designer based in Japan. His design studio is simple and minimal, with clean and modern design as its forte. He offers a wide variety of solutions in branding, graphic design, packaging design, editorial design, logo design, illustration, web design, UI & UX design, and others. He solidify the identities of brands and companies by crafting polished, modern and valuable visual identities. He goal is sustainable design, staying socially conscious and aiming for cultural growth.
Award Record
This recognition makes Yuta Takahashi a winner of 7 A' Design Awards. The awards were granted between the 2015 - 2016 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/120283
- A' Design Award Page: https://competition.adesignaward.com/120283
- Media Showcase: https://www.designnewsroom.com/!120283
- Laureate Profile: https://dezigners.org/d/161354
- Further Information from the Laureate: http://yutatakahashi.jp
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Miltos Botchan Ressha Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Slate Gray, Light Slate Gray, Dim Gray, Black and Dark Slate Gray
- Images
- 5
- Client
- Miltos
The Recognition
- Laureate
- Yuta Takahashi
- Country
- Japan
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120283
Credits
- Image Credits
- Photographer Yuta Takahashi, 2020 Optional; Photographer Yuta Takahashi, 2020
Design Details
- Unique Properties
- A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
- Inspiration
- The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
- Research
- The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
- Challenge
- The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
- Realization and Technology
- It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
- Operation and Interaction
- It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
- Project Duration and Location
- The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
- Specifications
- Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.) Card: 250mm x 83mm Chocolate: 76.5mm x 76.5mm x 5.5mm
- Keywords
- Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
