Press Release
Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Ben Su Restaurant by Chao Feng
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Chao Feng for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Ben Su Restaurant by Chao Feng, designed for MET Creative Brand, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Ben Su Restaurant
Ben Su is a brand identity created for a sauerkraut fish restaurant. The identity is built on the core product feature of intangible cultural heritage sauerkraut, which is handmade and pickled for 280 days without preservatives. The main poster presents these product advantages in a direct visual form, using soft curves and strong color contrast for high recognition. The restaurant covers 260 square meters and includes a sauerkraut display area at the entrance. Scenes and props connect the visual identity with the interior space.
About Chao Feng
Chao Feng, is the master designer of MET Creative Brand. He is committed to creating a beautiful restaurant design. As a new generation of young designers, he pursues fashion design. She has her own unique design style, providing VI design for more than 100 domestic catering brands. He hopes that through his own design, every restaurant brand can have its own recognition. Although he has been engaged in the design industry for many years, he has led his team to complete the VI design of many famous restaurants in China, winning the trust of customers. At the same time, he has made great achievements in many domestic and foreign design competitions.
Award Record
With this recognition, Chao Feng is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/120278
- A' Design Award Page: https://competition.adesignaward.com/120278
- Media Showcase: https://www.designnewsroom.com/!120278
- Laureate Profile: https://dezigners.org/d/301919
- Further Information from the Laureate: http://www.msj77.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ben Su Restaurant
- Function
- Restaurant
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Teal, Dark Slate Gray, Midnight Blue, Dark Cyan and Sea Green
- Images
- 5
- Client
- MET Creative Brand
The Recognition
- Laureate
- Chao Feng
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120278
Credits
- Team
- Youjia Gu, Yuchen Wang, Yuerong Liao and Yun Liu
- Image Credits
- Photographer Pushui Zhang, Ben Su, 2020.
Design Details
- Unique Properties
- In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
- Inspiration
- The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
- Research
- Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
- Challenge
- How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
- Realization and Technology
- Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
- Operation and Interaction
- Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
- Project Duration and Location
- The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
- Specifications
- The project covers a total of 260 square meters.
- Keywords
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
