Press Release
FM993 30th Visual Communication Design by Baoquan Luo and Zhiwei Lv Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Baoquan Luo and Zhiwei Lv recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that FM993 30th Visual Communication Design by Baoquan Luo and Zhiwei Lv, designed for Lance Design, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding FM993 30th Visual Communication Design
FM993 30th is an anniversary logo created for the 30th anniversary of 993 Music FM of Guangdong Radio and Television. The radio signal is used as the main visual element, and the numerals 993 and 30 are integrated into the radio pattern through positive and negative shapes. The composition draws on sound waves, meteor showers, staves and radial fireworks. The logo is mainly made of metal, and acrylic can also be used. The mark is clear when seen from the front, and appears as a semi-circular, multi-layered relief when seen from the side.
About Baoquan Luo and Zhiwei Lv
Lance Design is a comprehensive brand services, providing 24-hour services for seven days a week, including research on brand visual strategies, public art creation, interactive media design, etc., and combing creativity with scientific approaches to render design value visible to partners.
Award Record
With this recognition, Baoquan Luo and Zhiwei Lv is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/119938
- A' Design Award Page: https://competition.adesignaward.com/119938
- Media Showcase: https://www.designnewsroom.com/!119938
- Laureate Profile: https://dezigners.org/d/302038
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- FM993 30th Visual Communication Design
- Function
- Visual Communication Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Pink, Light Pink, Misty Rose, Hot Pink and Cornflower Blue
- Images
- 5
- Client
- Lance Design
The Recognition
- Laureate
- Baoquan Luo and Zhiwei Lv
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119938
Credits
- Team
- Baoquan Luo, Zhiwei Lv and Jiaming Feng
Design Details
- Unique Properties
- Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
- Inspiration
- The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
- Research
- In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
- Challenge
- Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
- Realization and Technology
- The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
- Operation and Interaction
- The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
- Project Duration and Location
- The design of the work started in November 2020 and was officially put into use in January 2021.
- Specifications
- 250*20mm, 50*50mm, 120*80mm
- Keywords
- Visual communication design, logo design, radio station, music, meteor, airwaves
