Press Release
Emad Salameh Is Honored with the Silver A' Design Award for Qabalan Bakery in Interior Space and Exhibition Design
Emad Salameh honored for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Qabalan Bakery by Emad Salameh, designed for Qabalan Bakery, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Qabalan Bakery
Qabalan is the interior design of a bakery of 440 square metres in Amman, Jordan. The space is divided into zones for Arabic sweets, foreign bread, pizza and pastry, and Arabic pita bread, with a central display for cakes, desserts and chocolate. Crystal glass display units are lit at 4000 kelvin. Shelf heights are adjustable and baskets can be removed for refilling and cleaning. Staff circulation is separated from customer circulation, and service access comes from the back, since the bakery operates twenty four hours a day.
About Emad Salameh
Architect Emad Salameh founded SADDA design and build in 2009. Salameh have an experience working with multinational companies in Amman, Saudi Arabia, and New York City. At SADDA, Salameh act as the director for wide range of projects offering architectural and interior design services for residential, retail and office spaces. As well as construction management and branding. SADDA would also provide access to products and materials that would complement the design services provided such as furniture, decorations, home and office accessories. SADDA ensures a smooth and consistent design and build process with illimitable innovation & creativity, that is unique from concept to implementation.
Award Record
This recognition makes Emad Salameh a winner of 3 A' Design Awards. The awards span the editions from 2018 - 2019 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/119825
- A' Design Award Page: https://competition.adesignaward.com/119825
- Media Showcase: https://www.designnewsroom.com/!119825
- Laureate Profile: https://dezigners.org/d/148893
- Further Information from the Laureate: http://tinyurl.com/qabalan
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Qabalan Bakery
- Function
- Bakery
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Silver, Dark Gray, Dark Slate Gray, Dim Gray and Gray
- Images
- 5
- Client
- Qabalan Bakery
The Recognition
- Laureate
- Emad Salameh
- Country
- Jordan
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119825
Credits
- Team
- Emad Salameh, Director and Liana Alhabash, Architect
- Image Credits
- Photographer Faisal Ashi, Qabalan Bakery, 2021.
Design Details
- Unique Properties
- The design focused on merging between the style, experience, precision and quality, keeping functionality as the main pillar while maintaining a worthy image for the Bakery.
- Inspiration
- Inspired by the need for a stylish and quality experience for the bakery customers in contrast to other traditional bakery shops in Jordan. Yet guaranteed by the high quality, durable materials used, as well as the convenient positioning of the machinery and counters while meeting customers needs efficiently.
- Research
- An extensive research of all types of products sold by the bakery was conducted. Each sold item in the bakery had its own specification, storing specification taking into consideration for hot bread. Sweets were studied each on its own, some types had to be served hot but at a certain temperature while other needed refrigerating. Case studies of different types of display units were reviewed, suppliers were contacted with the purpose of exploring display units technologies. Once all technical data was gathered, a mood board of different design inspirations was created and presented to our client which kicked off our design.
- Challenge
- One of the hardest aspects we encountered in this project was to come up with a construction plan of the best assembly for each item, one that can be easily dismantled then put together by any staff member for cleaning, refilling or maintenance. This required multiple trials of design strategies as any moved part in the item should not affect the durability or scratch another part, at the same time be as light weight and manageable as possible. Many prototypes were creating in one to one scale and the best design methodology was adopted.
- Realization and Technology
- Materials selection and construction techniques were highly considered to create a flexible yet well maintained design. As this bakery restocks freshly baked goods, some items such as crackers baskets had to be highly detailed so the employee can easily dismantle it from its shelf, refill it and place it back again in its location. Most pieces in this store are easy to manipulate and move; different shelf heights can be achieved as we used the Dixon bracing arms to move shelves according in relevance to products height and quantities.
- Operation and Interaction
- Since this bakery is of a large size, offering multiple choices of goods and operating 24 hours per day, the design focused on separating as much as possible the circulation of operation staff from crossing or contradicting the clients circulation. This was also considered when distributing the zoning layout, operations main circulation comes from the back. Additionally, main bakery items with high daily demand were scattered strategically throughout the store, creating pockets of distributed crowded locations instead of a busy crowded part and a slightly empty store on the other end.
- Project Duration and Location
- The project started in June 2019 and finished in August 2020. It stopped for two weeks due to Covid 19 curfew. Located in an avenue with medium traffic in Amman, Jordan.
- Specifications
- The total area of the bakery is 440 sqm. Divided into different zones. The first zone is the Arabic sweets, then the foreign bread, followed by the pizza and pastry. At the left end is the arabic pita bread. In the middle the delicacies display that includes all the cakes, deserts, macaroon, chocolate and pettifor. We used cooling and heating system with fresh air. In addition to using a central cooling system for the refrigerators. High quality displays were chosen. Using crystal glass for all displays to give a better look. All the displays were 4000 kelvin light
- Keywords
- Bakery, showroom, design, fit out, interior, space design, cake shop, pastry shop
