Press Release
Fengyou Gong Is Honored with the Golden A' Design Award for Qoros 7 SUV Model in Car and Land Based Motor Vehicles Design
Fengyou Gong honored for car and land based motor vehicles design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Car and Land Based Motor Vehicles Design category for Qoros 7 SUV Model by Fengyou Gong, designed for Baoneng Chuangku Automobile Design Co., Ltd.. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Qoros 7 SUV Model
Qoros 7 is a sport utility vehicle shaped by the Qubic Aesthetics design language. Square forms are applied to the front, the rear and the interior, giving the vehicle a wide and recognizable appearance. The body structure uses ultra-high strength steel and lightweight aluminum to support the safety of passengers and pedestrians. The interior follows a T-shaped layout with two digital screens and a built-in voice assistant. The seats are ergonomic and adjustable, and the large baggage compartment serves the loading needs of family travel.
About Fengyou Gong
Baoneng Chuangku Automobile Design Co., Ltd. is established on April 13, 2020, with a registered capital of 50 million RMB. It is a 100% subsidiary of BAONENG Motors Group, with an independent operation and the focus on car styling. It is a modern design company with independent car styling capability and clay processing. The design team in Chuangku is a young global team, with the designers from a number of countries, such as China, USA and South Korean.
Award Record
This recognition makes Fengyou Gong a winner of 1 A' Design Award.
About the A' Car and Land Based Motor Vehicles Design Award
The A' Car Design Award is an international car design competition recognizing good car designs by leading car designers and automotive brands worldwide. The competition is organized within the A' Design Award & Competition and is open to car designers, automobile designers, industrial designers and motor vehicle companies from all countries. Entries typically include sedans, hatchbacks, suvs, convertibles, coupes and minivans. Awarded car designs are published at https://dezigners.org/design-category/car
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/119783
- A' Design Award Page: https://competition.adesignaward.com/119783
- Media Showcase: https://www.designnewsroom.com/!119783
- Laureate Profile: https://dezigners.org/d/301858
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Qoros 7 SUV Model
- Function
- SUV Model
- Category
- Car and Land Based Motor Vehicles Design
- Discipline
- Industrial Design
- Industry
- Automotive
- Colors
- Dim Gray, Slate Gray, Maroon, Dark Slate Gray and Black
- Images
- 5
- Client
- Baoneng Chuangku Automobile Design Co., Ltd.
The Recognition
- Laureate
- Fengyou Gong
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119783
Credits
- Team
- Designer：Zheming Liu, Wei Wu, Tao Jiang, Mingjiang Zhu, Shaohua Liu, Yan Ding, Mengyao Li, Yan Chen, Jiaji Liu, Yang Pan, Yang Cai and Zixuan Zhang and others
Design Details
- Unique Properties
- Qoros 7 marks a successful attempt to apply Qubic Aesthetics, a new family design language of Qoros brand, to SUV models. It features a synergistic application of iconic square design on the car appearance, moving shape, highly intelligent vehicle system, ergonomic seats and practical riding and loading space.
- Inspiration
- Inspired by classical Chinese philosophy and ancient Greek architecture, the new design language Qubic Aesthetics brings a wide square visual effect on the car front and rear, and a full and smooth shape that draws inspiration from The Wave of Utah. Qoros 7 builds the highly recognizable brand image with its distinctive aesthetic character conveyed by its ubiquitous square symbols.
- Research
- Qubic Aesthetics is based on the classical Chinese philosophy of spherical heaven and flat Earth, with its core design idea of bounded shape but boundless mind. The pronunciation of the brand name Qoros sounds similar to the Greek word Khoros (meaning harmony), and its concept also mirrors the characteristics of ancient Greek architecture, which expresses the same idea: the pursuit of beauty is not limited by the bounded world.
- Challenge
- Creating an innovative design language that is globally recognizable and perfectly applied to new products requires a combination of the latest technology and high-end manufacturing processes to bring a pleasant experience for drivers and passengers. As automobiles are inherently complex industrial products, it takes a great deal of effort to gradually transform the concept into a realizable product.
- Realization and Technology
- Featuring an extensive use of ultra-high strength steel and lightweight aluminum for its body structure, Qoros 7 ensures the safety of passengers and pedestrians. The interior is made of a wide range of eco-friendly fabrics, soft leathers and composites, and the panel adopts laser leather texture technology, bringing a three-dimensional texture that feels great to the touch. Many of its details, such as the suspension side window switch using black piano paint process, are exquisite and elegant.
- Operation and Interaction
- The Qoros 7 interior features an innovative T-shaped layout that provides a convenient digital experience through its 2 digital screens of 12.3-inch behind the steering wheel and 14.6-inch on the center channel along with the built-in voice assistant Mr.Q. The wraparound shoulder seats are ergonomic and multi-functionally adjustable, able to accommodate passengers of different sizes. Also, its large-capacity baggage compartment can meet the loading needs of family travel.
- Project Duration and Location
- The project commenced in Shanghai in April 2018, and was completed in Shanghai in June 2020. It was officially launched online in August 2020, and presented at the Beijing Automotive Exhibition in September 2020.
- Specifications
- Width 4679mm x Depth 1897mm x Height 1679mm, Wheelbase 2720mm
- Keywords
- Qubic Aesthetics, Ancient Greek Architecture, Khoros, SUV Model, Vehicle System
