Press Release
ZDCollections Book Design by Xue Jiang Receives the A' Design Award in Print and Published Media Design
Xue Jiang recognized for print and published media design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ ZDCollections Book Design by Xue Jiang, designed for 869 School of Design, has been granted the A' Design Award in the Print and Published Media Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About ZDCollections Book Design
ZDCollections is a book that presents the annual design works of twenty-three students. The fourth edition of the collection divides the selected works into fonts, graphics, RGB and other elements, which are then rearranged and combined. The layout moves away from the regular frame grid in order to reveal the meaning of each work. The cover is made with a laser material that blurs the boundary between color and graphic form, so that attention is drawn to the content. The book measures 150 by 252 millimeters and contains 430 pages.
About Xue Jiang
Xue jiang,Served as Course Director and Media Professor at yuanyi Design School,He has won many awards including the Red Dot Design Award and many outstanding advisory professor awards. He has worked in design education for 11 years and has cultivated many outstanding designers for the society. He now works in first-line design companies. For design education, he prefers to accept new things, so all of his topics will not be repeated in the 11 years of teaching. He prefers new challenges.
Award Record
Xue Jiang is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Typical entries include brochures, posters, magazines, catalogs, flyers and business cards. The awarded print designs are published at https://dezigners.org/design-category/print
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/119748
- A' Design Award Page: https://competition.adesignaward.com/119748
- Media Showcase: https://www.designnewsroom.com/!119748
- Laureate Profile: https://dezigners.org/d/295170
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- ZDCollections Book Design
- Function
- Book Design
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Dodger Blue, Dark Salmon, Light Coral, Peru and Light Salmon
- Images
- 5
- Client
- 869 School of Design
The Recognition
- Laureate
- Xue Jiang
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119748
Credits
- Team
- Shiyu Ma, Yaoqian Han and Shuai Shao
Design Details
- Unique Properties
- This is the fourth whole point collection, named The Whole-point Fourth Collection. All the outstanding designs of 23 students in one year are divided into fonts,graphics, RGB and other elements, and then rearranged and combined. This collection breaks the traditional regular frame typesetting and adopts a breakthrough design technique to better show the inner meaning.
- Inspiration
- The inspiration of book cover design comes from the blur of color and graphic boundary.Fuzzy book itself is a design work,which is used to rearrange different design works on the inner pages of the book,so laser material is used to design the cover and then blur the overall sense of the book. At the same time,let readers pay more attention to the content of the book.
- Research
- This book divides the excellent design works of 23 students in one year into fonts, graphics, RGB and other elements, and then rearranges them. Through the choice of paper, the layout design, the composition of the rhythm space of the content, the application of fonts, the way of binding, etc., as well as the overall expression of content and form, it brings a sense of pleasure to the five senses.
- Challenge
- In this design, the most difficult part is the book cover design. We think about how to convey the information in the book to readers through visual expression. And did a lot of related investigations and data collection. In the end, a laser material was selected to illustrate the theme of the entire book, so that the cover and the inner pages are better connected.
- Realization and Technology
- Breaking the traditional regular frame type layout, and adopting breakthrough design techniques to better show the inner meaning of his works. Through the layout and design of the page, the text is combed as a whole, so that readers can have an effective effect on the understanding of the text content and feel the pure fluency brought by reading. Strictly control the color saturation, ink penetration and image reduction of printing quality.Pay attention to the quality and details of each link of the binding,and increase the pleasure of its readers.
- Operation and Interaction
- The book integrates its content style, table design sequence, etc. By blurring the color and graphic boundaries, blurring the book itself is a design work, which corresponds to the rearrangement of different design works on the inner pages of the book. Therefore, the cover is designed with laser materials, which blurs the overall feel of the book and makes readers pay more attention to the content.
- Project Duration and Location
- The work started in Dalian in July 2019, completed in Dalian in March 2020, and was exhibited at Dalian Bingshan Huigu in May.
- Specifications
- Book 150mm x252mm Format 880mm x1230mm 1/16 Page 430
- Keywords
- ook design, portfolio, font design, brand design, graphics, RGB
