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Press Release

DesignNewswire · COMO, Italy ·

A' Design Award in Fashion and Travel Accessories Design Goes to Sharpshooter Camera Strap by Mei-Ling Lin

Mei-Ling Lin recognized for fashion and travel accessories design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Sharpshooter Camera Strap by Mei-Ling Lin, designed for Vicking handmade, has been granted the A' Design Award in the Fashion and Travel Accessories Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Sharpshooter Camera Strap

Sharpshooter is a camera strap made for photographers who use single-lens reflex cameras. The upper shoulder section contains pressure-relief foam, covered with Italian calf hide on the outside and lined with suede fabric on the inside. The strap length is adjustable, which allows easier handling of the camera. A brass safety lock adds texture and further secures the camera. Tanned cowhide and Italian calf hide are used, and each strap is made by hand by skilled craftsmen in Taiwan. The strap is durable and can be adapted to all camera brands.

About Mei-Ling Lin

She loves to stay in natural environments, and always thinks about the harmony between photography, life, and the leather goods, and thus the designer renders beautiful shape to the leather.

Award Record

With this recognition, Mei-Ling Lin is a winner of 1 A' Design Award.

About the A' Fashion and Travel Accessories Design Award

The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Entries typically include handbags, scarves, belts, luggage, hats and travel bags. Awarded accessory designs are published at https://dezigners.org/design-category/accessory

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Sharpshooter Camera Strap
Function
Camera Strap
Category
Fashion and Travel Accessories Design
Discipline
Fashion Design
Industry
Fashion and Luxury
Colors
Dark Gray, Black, Dark Slate Gray, White Smoke and Light Slate Gray
Images
5
Client
Vicking handmade

The Recognition

Laureate
Mei-Ling Lin
Country
Taiwan (China)
Recognition
A' Design Award
Edition
2020 - 2021
Design ID
#119719

Credits

Team
Lin, Mei-Ling
Image Credits
Photographer Lin Mei Ling, 2020. ] Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is; Video should be credited at a new line as: Video Credits: followed by details. For Images in PDF, please credit them within the PDF itself.

Design Details

Unique Properties
The designer has incorporated pressure-relief foam on the upper section of the shoulder strap. Since it is covered with Italian calf hide on the outside, and is lined with suede fabric on the inside, it feels soft, looks beautiful and is practical for the photographer. The length of the strap is adjustable which allows for better maneuverability of the camera. Furthermore, the brass safety lock has not only added texture but also double guaranteed the safety of the camera.
Inspiration
The designer loves to take photographs in natural environments, and always thinks about the harmony between photography, life, and the leather goods, and thus the designer renders beautiful shape to the leather. With this in mind, and stemming from advanced aesthetic ideas, the original camera strap has evolved to become a strap that is unique and practical. The design now illustrates its value in terms of craftsmanship, making photography straps fashionable accessories.
Research
The designer is committed to research and innovation when it comes to developing various leather accessories and bag accessories, and aims to provide practical and unique leather accessories for metropolitan men and women.
Challenge
For the time being, single-lens reflex cameras weigh more than 2 kgs, including the lens. Thus, a strap that is suitable for all environments, with flexibility. and a sense of safety has been developed after hundreds of human trials. As a leather accessory, the strap is rated as having great potential, it is highly durable and can be adapted to all camera brands.
Realization and Technology
Tanned cowhides and Italian calf hides are used to make the adjustable belts. They are manually made, with great care, by skilled craftsmen in Taiwan. In addition, brass hardware is used due to its durability and sense of luxury.
Operation and Interaction
As such, to become a fashionable photographer you will seek out the customized products with exclusive laser-engraved names that we offer.
Project Duration and Location
The project started in April 2020 in Taiwan and finished in August 2021 in Taiwan.
Specifications
The full length of the shoulder strap is 150 cm, and its width is 3 cm (the length can be adjusted according to preference). The underarm strap is 35 cm long and 1.5 cm wide. The width of the pressure-relief shoulder section is 7 cm, and its length is 30 cm.
Keywords
Strap of single-lens reflex camera, photography strap, and innovative strap design, Creative strap, Handmade

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