Press Release
Maria Stylianaki Is Honored with the Bronze A' Design Award for 4Vita Herbs Health Beverage in Packaging Design
Maria Stylianaki acknowledged for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that 4Vita Herbs Health Beverage by Maria Stylianaki, designed for Deep Blue Design, has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding 4Vita Herbs Health Beverage
4Vita Herbs is a packaging design for a range of herbs used to prepare beverages. Each package carries a drawing, and a harmonious color palette links the drawings into a single visual identity for the series. The bright tones were inspired by the colors of the herb fields and differ from the low tones common in similar products. Descriptive text is placed on the front of the package instead of the back, so the benefits and the main information are read quickly. The package is a plastic doy pack with a zipper that keeps the herbs fresh after the first opening.
About Maria Stylianaki
In Deep Blue design we seize every moment using our inspiration embodied by our customer's philosophy to create fresh ways for marketability and successful products.We like modernism, we adore classic and we combine aesthetics with usability in all cases. Since 1999 with extensive experience and recognition in the field, we specialize successfully in visual communication services.
Award Record
Maria Stylianaki is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2019 - 2020 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/119262
- A' Design Award Page: https://competition.adesignaward.com/119262
- Media Showcase: https://www.designnewsroom.com/!119262
- Laureate Profile: https://dezigners.org/d/259337
- Further Information from the Laureate: http://deepbluedesign.gr
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 4Vita Herbs Health Beverage
- Function
- Health Beverage
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Pale Violet Red, Brown, Maroon, Indian Red and Gainsboro
- Images
- 5
- Client
- Deep Blue Design
The Recognition
- Laureate
- Maria Stylianaki
- Country
- Greece
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119262
Credits
- Team
- Pantelis Mathioudakis
- Image Credits
- Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.; Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Design Details
- Unique Properties
- The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
- Inspiration
- A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
- Research
- Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
- Challenge
- The most complicated part was to understand the differences and benefits of all herbs.
- Realization and Technology
- This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
- Operation and Interaction
- The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
- Project Duration and Location
- The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
- Specifications
- The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
- Keywords
- 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
