Press Release
Gabriela Maria Straka Is Honored with the Bronze A' Design Award for Beer Culture 2020 Report in Advertising, Marketing and Communication Design
Gabriela Maria Straka acknowledged for advertising, marketing and communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Advertising, Marketing and Communication Design category for Beer Culture 2020 Report by Gabriela Maria Straka, designed for Brau Union Österreich AG. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Beer Culture 2020 Report
Beer Culture 2020 is a printed report on beer culture in Austria. The report presents the results of a representative survey of the Austrian population aged 18 and over, carried out by an independent market research institute through online and telephone interviews. Topics include the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products. Simple graphics and symbols present the figures in an easily understandable form. The report contains 64 content pages and four cover pages.
About Gabriela Maria Straka
Beer is a cultural heritage that has never lost its place in society throughout history. Brau Union Osterreich is committed to this deeply rooted beer culture in Austria. For this reason, Austria's innovation leader in brewing, Brau Union Osterreich, published an Austrian beer culture report in 2020: It is a survey on Austrian beer culture that is to be continuously improved. A representative study was carried out across Austria in cooperation with the market research institute. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty, beer drinks and non-alcoholic products were answered in a representative manner.
Award Record
Gabriela Maria Straka is a winner of 1 A' Design Award, including this recognition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/118582
- A' Design Award Page: https://competition.adesignaward.com/118582
- Media Showcase: https://www.designnewsroom.com/!118582
- Laureate Profile: https://dezigners.org/d/299914
- Further Information from the Laureate: http://www.brauunion.at/en/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Beer Culture 2020 Report
- Function
- Report
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Maroon, Goldenrod, Gold, Sienna and Light Gray
- Images
- 5
- Client
- Brau Union Österreich AG
The Recognition
- Laureate
- Gabriela Maria Straka
- Country
- Austria
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #118582
Credits
- Team
- Mag. Dr. Gabriela Maria Straka, EMBA, Ruth Dunzendorfer, MA and Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
- Image Credits
- Brau Union Österreich AG
Design Details
- Unique Properties
- To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
- Inspiration
- For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
- Research
- The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
- Challenge
- The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics. Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
- Realization and Technology
- The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency. The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
- Operation and Interaction
- In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
- Project Duration and Location
- The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
- Specifications
- Format closed 280 x 215 mm Format open 280 x 430 mm Extent 4 cover pages and 64 content pages Circulation 1700
- Keywords
- beer culture report, beer culture, beer, market research, Austria
