Press Release
Wai Ching Chan Receives the A' Design Award for Timing Sauce Branding in Graphics, Illustration and Visual Communication Design
Wai Ching Chan recognized for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Timing Sauce Branding by Wai Ching Chan, designed for Timing Sauce, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Timing Sauce Branding
Timing Sauce is a branding project created for a sauce producer. The work covers a new brand name, a logo, packaging and sales materials. The former name referred to pasta, which did not match the products sold, so a new name was chosen. The logo uses abstract shapes that suggest a sauce and a smiling face. Color research guided the palette, and several color combinations were tested to convey joy and appetite. The labels are printed on waterproof glossy PVC and are made in three sizes for 120, 150 and 180 millilitre bottles.
About Wai Ching Chan
Cloris Chan is a graphic designer specializing in brand identity and logo design in Hong Kong. The studio works with global clients who want to improve their brand perception and engagement, and we also support local startups.
Award Record
With this recognition, Wai Ching Chan is a winner of 2 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/118426
- A' Design Award Page: https://competition.adesignaward.com/118426
- Media Showcase: https://www.designnewsroom.com/!118426
- Laureate Profile: https://dezigners.org/d/180995
- Further Information from the Laureate: http://www.clorischandesign.com/portfolio/timing-sauce-brand
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Timing Sauce Branding
- Function
- Branding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Crimson, Tomato, Light Coral, Dark Salmon and Light Pink
- Images
- 5
- Client
- Timing Sauce
The Recognition
- Laureate
- Wai Ching Chan
- Country
- Hong Kong (China)
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #118426
Design Details
- Unique Properties
- Visual, Emotion, Stimulate Appetite. Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy. The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
- Inspiration
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Research
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Challenge
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Realization and Technology
- Label Material: PVC gloss label waterproof
- Specifications
- Sauces Label size: 180ml, 193mmx52mm 150ml, 190mmx42mm 120ml, 165mmx50mm
- Keywords
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
