Press Release
Mos Receives the Silver A' Design Award for Vilajuiga Lightly Sparkling Water Bottle in Packaging Design
Mos recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Vilajuiga Lightly Sparkling Water Bottle by Mos, designed for More On Simplicity. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Vilajuiga Lightly Sparkling Water Bottle
Vilajuiga Lightly Sparkling Water is a glass bottle for naturally carbonated mineral water. The bottle is made of pure white glass, chosen for its high transparency. The blue colour of the label creates soft blue shades within the glass. The asymmetric form and the organic shapes refer to the Emporda region, where the rocks are eroded by the tramontana wind. Depending on the point of view, the geometry of the bottle shows several different shapes. The long neck helps the water flow and makes the bottle easy to carry. The bottle measures 65 millimetres in diameter and 220 millimetres in height.
About Mos
David Grifols and David Roselló are two good friends that decided to found MOS and since the first day, they decided to work with the same passion as they live their lives. Bikes, horses, swimming, triathlon, ski, art, books...we love and enjoy many activities, and that’s important to be creative and innovative. If they didn’t founded MOS, More On Simplicity, probably they would stop working as designers.
Award Record
This recognition makes Mos a winner of 3 A' Design Awards. The awards span the editions from 2017 - 2018 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/118323
- A' Design Award Page: https://competition.adesignaward.com/118323
- Media Showcase: https://www.designnewsroom.com/!118323
- Laureate Profile: https://dezigners.org/d/219677
- Further Information from the Laureate: http://bit.ly/3dkNDKG
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Vilajuiga Lightly Sparkling Water Bottle
- Function
- Bottle
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Light Gray, Silver, Pink and Light Pink
- Images
- 5
- Client
- More On Simplicity
The Recognition
- Laureate
- Mos
- Country
- Spain
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #118323
Credits
- Team
- David Grifols, and David Roselló.
- Image Credits
- Design number 004677474-0001 Owner ID number 884150
Design Details
- Unique Properties
- Unique, rare, and singular, a naturally carbonated mineral water (no added carbon dioxide). The shape becomes simple, discreet and at the same time innovative. Due to the pureness and the high transparency of the glass and the blue of the label, it slightly makes some blue shades in the bottle. Thanks to its geometry, depending from which perspective you look at the bottle, you perceive several shapes.
- Inspiration
- The design stands out for its asymmetry and the organic shapes that show its "Emporda" origin. The changing geological environment and the territory modelled by the tramuntana wind, with rocks eroded, has inspired the bottle design.
- Research
- Historical research, water quality, type of materials, forms, environment, etc. The objective was to understand the 100 years of the company and the new owner capabilities. The participants where technicians, cooks, elderly town citizens, etc. The result was the new bottle, accepted for all, the consumers, the new owners, the cooks, the society.
- Challenge
- The hardest part of this project was creating a link between the new brand, Vilajuiga and the owner brand, Grifols. Grifols is a pharmaceutical company that has as their values the quality and safety of their products, also its brand color blue. So we had to create a packaging that reflects this pharmaceutical pureness and quality. So we selected 100% white glass, for its impeccable transparency. Also, in the two bigger bottles, we introduce Grifols blue brand color in the inner part of the label. This had two main ideas, to make Grifols even more part of the brand, and also to make some blue shades in the bottle.
- Realization and Technology
- The material is 100% white glass, pure transparency. Short and limited production. Bottle produced in Italy and labeled in Catalonia.
- Operation and Interaction
- The long neck of the bottle makes the water flow impeccably and helps the professionals because it's perfect for carrying many bottles at the same time. Also, its heaviness helps them when the bottles are on a tray. In this product the real benefit comes from the product itself. Vilajuiga water was catalogued as a medicinal water. The label and the pure transparent glass want to reflect these characteristics.
- Project Duration and Location
- The project started in 2018 in Catalonia, Spain and finished in 2020 in Catalonia, Spain.
- Specifications
- Diameter: 65mm / Height: 220mm
- Keywords
- Vilajuiga, Water, Bottle, Beverage, Drinks, Packaging, Product
