WenYuan Chen and Ze Hao Receives the Golden A' Design Award for Inspiration Zippo New Website in Website and Web Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Inspiration Zippo New Website by WenYuan Chen and Ze Hao, designed for Zippo, has been granted the Golden A' Design Award in the Website and Web Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Golden A' Design Award Means

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Regarding Inspiration Zippo New Website

Inspiration is a website created for the brand Zippo. The website presents the brand through a new visual identity and an interactive user interface. Dynamic images give the pages an experimental visual character. A black theme is applied across the layout to support a consistent viewing experience. The interaction design is built with progressive user interface technology to keep visitors engaged. The aim is to open a conversation with consumers and to express the culture of the brand in a current form.

About WenYuan Chen and Ze Hao

ZIPPO has been one of the most reputable brands on earth since 1932. They have managed to architect and express one of the iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp to stay relevant in the market. ZIPPO Creative Center Shanghai (CCS) presents four distinct experience pillars: Experiment, Design, Gear, and Exploration. The objective is to span a broad spectrum of design, art & lifestyle, but are aligned with one singular mantra: unleash the Imagination.

Award Record

This recognition makes WenYuan Chen and Ze Hao a winner of 1 A' Design Award.

About the A' Website and Web Design Awards

The A' Web Design Award is an international web design competition recognizing good web designs by leading web designers, coders and developers worldwide. The competition is organized within the A' Design Award & Competition and is open to web designers, user interface designers, user experience designers and graphic designers from all countries. Entries typically include web design, portfolios, e-commerce sites, blogs, news websites and social media platforms. Awarded web designs are published at https://dezigners.org/design-category/web

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://dezigners.org/117306
• A' Design Award Page: https://competition.adesignaward.com/117306
• Media Showcase: https://www.designnewsroom.com/!117306
• Laureate Profile: https://dezigners.org/d/297446
• Further Information from the Laureate: http://www.zippo.com.cn

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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