Cap Pac Events Promotional Product by Joshua Grant Rayner Is Granted the Silver A' Design Award in Advertising, Marketing and Communication Design

Joshua Grant Rayner acknowledged for advertising, marketing and communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Advertising, Marketing and Communication Design category for Cap Pac Events Promotional Product by Joshua Grant Rayner, designed for Cassette Concepts limitied. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Cap Pac Events Promotional Product

Cap Pac is a promotional product designed for use at outdoor events. Cap Pac is made from a single sheet of card and combines several useful items. Two sun visors can be torn away and fastened around the head to shade the eyes. The remaining panel serves as a sign that can carry a message chosen for each event. The same panel also works as a carrier for two drinks. Recycled or certified card is used, together with waterless ink and low energy drying. The aim is to reduce the waste created by promotional material.

About Joshua Grant Rayner

In some shape or form I wish help contribute to the global efforts of creating a more sustainable future. Not only do I wish my product and services to be focused on being eco-friendly, but I’d also like them to be enjoyed. I’m driven by the notion that it is possible to create products that are not just fundamentally sustainable, but ones that do more and bring joy. Whether that more for a business, more for the consumer or more for our environment. My passion lies in elevating the ordinary, simple materials and squeezing them for all manner different functions. To look a single piece cards and put cuts in different place then it becomes 6 products, to me there is a beauty in that.

Award Record

This recognition makes Joshua Grant Rayner a winner of 1 A' Design Award.

About the A' Advertising, Marketing and Communication Design Award

The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://dezigners.org/design-category/advertising

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/117274
A' Design Award Page: https://competition.adesignaward.com/117274
Media Showcase: https://www.designnewsroom.com/!117274
Laureate Profile: https://dezigners.org/d/295847
Further Information from the Laureate: http://cap-pac.co.uk/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Cap Pac Events Promotional Product
Function: Events Promotional Product
Category: Advertising, Marketing and Communication Design
Discipline: Communication Design
Industry: Branding & Advertising
Colors: Crimson, Tomato, Firebrick, Goldenrod and Light Coral
Images: 5
Client: Cassette Concepts limitied

The Recognition

Laureate: Joshua Grant Rayner
Country: Great Britain
Recognition: Silver A' Design Award
Edition: 2020 - 2021
Design ID: #117274

Design Details

Unique Properties: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Inspiration: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Research: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Challenge: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Realization and Technology: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Operation and Interaction: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Project Duration and Location: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Specifications: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d) Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d) Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Keywords: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,