Dongfangfu Pillow by Bin Wu Receives the A' Design Award in Textile, Fabric, Textures, Patterns and Cloth Design

Bin Wu recognized for textile, fabric, textures, patterns and cloth design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Dongfangfu Pillow by Bin Wu, designed for Anhui Homchang Feather&Down Manufacture Co.,Ltd, has been granted the A' Design Award in the Textile, Fabric, Textures, Patterns and Cloth Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Dongfangfu Pillow

Dongfangfu is a pillow designed to support the head and neck during sleep. The pillow is divided into three areas of different height: a back sleeping area, two side sleeping areas and a cervical spine soothing area. The back sleeping area and the side areas are 10.5 centimeters high, while the cervical spine soothing area is 6.5 centimeters high. The fillings combine white goose down, white goose feathers and natural latex particles. The cover is made of 100 percent cotton fabric. The concave surface follows the curve of the head.

About Bin Wu

Founded in 2018, the Chinese brand Banshan is focusing on the design and material research of male underwear. Combining ergonomics and simple aesthetics, the brand aims to reshape the comfortable sense for every Asian, and bring them a pleasant feeling from the inside out. In the process of research, it continues to develop products made from silk that is suitable for Asians. With a mature development team of more than 20 people, it has got 6 patents in 3 years and it has achieved rapid development in the underwear industry.

Award Record

This recognition makes Bin Wu a winner of 1 A' Design Award.

About the A' Textile, Fabric, Textures, Patterns and Cloth Design Award

The A' Textile Design Award is an international textile design competition recognizing good textile designs by best textile designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to textile designers, fabric engineers, texture and pattern creators and clothing companies from all countries. Entries typically include structural fabric, engineered cloth, smart textiles, technical textiles, woven fabric and jacquard fabric. Awarded textile designs are published at https://dezigners.org/design-category/textile

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/116872
A' Design Award Page: https://competition.adesignaward.com/116872
Media Showcase: https://www.designnewsroom.com/!116872
Laureate Profile: https://dezigners.org/d/297869
Further Information from the Laureate: http://www.hcdown.cn/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project: Dongfangfu Pillow
Function: Pillow
Category: Textile, Fabric, Textures, Patterns and Cloth Design
Discipline: Fashion Design
Industry: Fashion and Furniture & Home
Colors: Saddle Brown, Sienna, Rosy Brown, Tan and Black
Images: 5
Client: Anhui Homchang Feather&Down Manufacture Co.,Ltd

The Recognition

Laureate: Bin Wu
Country: China
Recognition: A' Design Award
Edition: 2020 - 2021
Design ID: #116872

Design Details

Unique Properties: The pillow naturally fits the head shape, effectively supports the back of the brain, neck, and shoulders in proportion. It prevents the cervical spine from deforming due to uneven force. Based on the ergonomic design, it is filled with multiple different rebound materials to meet the needs of different sleeping positions for all kinds of sleepers.
Inspiration: Inspired by ergonomics theories and optimization theory, Dongfangfu pillow starts from details and adopts upscale imported materials to provide a comfortable and healthy sleeping experience.
Research: Both the material and the shape design reflect the designer's meticulous care for the sleeper. With durable materials, the down pillow offers superior support and alignment year after year.
Challenge: The pillow is creatively divided into three sections: a back sleeping area on the top middle, side sleeping areas on the two sides, and a cervical spine soothing area. According to the distance from the shoulder to the neck when lying on the side, the height of the side sleeping area of the pillow is 10.5cm, and the filling is 50% white goose down and 50% white goose feathers, which moderates softness and hardness, while maintain enough supporting force.
Realization and Technology: Featured a concave surface to fit the curve of the head, the back sleeping area is filled with 95% white goose down in the top and bottom, and 250g latex particles in the middle, forming the 10.5cm height. According to the ergonomic design, the three-layered three-dimensional filling provides both comfortable support and natural touch. The upper contacting layer of the back sleeping area uses 99% white goose down hand-selected by the craftsman, which breaks 800 bulkiness limit of the machine sorting goose down, reaching 920 bulkiness. The down content is measured more than 96.3%, which brings a more delicate and soft feeling.
Operation and Interaction: The pillow is divided into back sleeping area, side area and cervical spine soothing area with different height to reach a balanced structure. When sleeping on the back, the head forms a reverse traction with its own weight, which relieves the pressure on the cervical spine, relaxes the cervical spine, and stretches the healthy physiological curve of the cervical spine. The filling materials include white goose feathers and latex particles, and the cover fabric adopts 180 thread count 100% cotton fabric made in Japan, creating a soft touch and good resilience.
Project Duration and Location: The product was designed in 2020 and it has been on the market since the winter in 2020.
Specifications: The height of the cervical spine soothing area is 6.5cm, filled with 150g natural Thai latex particles made by the foaming process of natural rubber. It is broken into latex particles through a professional process, which maintains the elasticity and supporting force of latex. At the same time, the natural gap between the latex particles improves the air permeability. It has good support with the cervical spine, as well as the head and neck curve.
Keywords: pillow, bedroom, product, down, fabric