Press Release
Colorful Childhood Visual Identity by Yuchen Chen Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Yuchen Chen honored for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Colorful Childhood Visual Identity by Yuchen Chen, designed for Jiaxing Nanhu International Experimental School, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Colorful Childhood Visual Identity
To celebrate the 20th anniversary of international primary school founding, A series of events and publications are launched with a cohesive visual identity. The logo is a clean and distinct design, It have both the function of information communicating and decorative as a character image. Meanwhile, The designer have designed a whole set of the anniversary event visual identity to create a friendly atmosphere.
About Yuchen Chen
Chen Yuchen, designer, once studied at Nottingham Trent University and currently lives and works in Shanghai and London. In 2018, He founded the creative agency Absolutely Shock You Studio in Shanghai which provided customers with brand design, visual system and art guidance services. His work encompasses graphics and identity, products and packaging, exhibitions and campaigns, websites and digital experiences, advertising and communications, books and printed matter design, and more. Becoures of his unique approach of sharp strategic knowledge, combined with acute sense of aesthetics, he has won client’s recognition and numerous international and domestic awards.
Award Record
With this recognition, Yuchen Chen is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/116776
- A' Design Award Page: https://competition.adesignaward.com/116776
- Media Showcase: https://www.designnewsroom.com/!116776
- Laureate Profile: https://dezigners.org/d/294126
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Colorful Childhood Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Coral, White Smoke, Dark Orange, Sandy Brown and Orange Red
- Images
- 5
- Client
- Jiaxing Nanhu International Experimental School
The Recognition
- Laureate
- Yuchen Chen
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #116776
Design Details
- Unique Properties
- To celebrate the 20th anniversary of School founding, a series of events and publications are launched with a cohesive visual identity. The designer designed a whole set of visual proposals and through illustration and color, The anniversary event visual identity design create a friendly atmosphere.
- Inspiration
- The initial desire to design an event visual identity with featuring the characteristics of school possible because as the designer researched the structure of landmark sculptures in school, The designer realized that the sculptures themselves is a logo, The logo is a clean and distinct design with only two figures that denote the number 20, It have both the function of information communicating and decorative as a character image.
- Research
- The initial desire to design an event visual identity with featuring the characteristics of school possible because as the designer researched the structure of landmark sculptures in school, The designer realized that the sculptures themselves is a logo. The logo is a clean and distinct design, it have both the function of information communicating and decorative as a character image.
- Challenge
- The designer researched the structure of landmark sculptures in school, He realized that the sculptures themselves is a logo. The logo is a clean and distinct design with only two figures that denote the number which is 20, It have both the function of information communicating and decorative as a character image.
- Realization and Technology
- The designer designed a whole set of the anniversary visual identity which include: Invitation Letter Design, Anniversary Poster Design,Tote Bag Design, Pass Card Design, Comic Book Design (Student's Manga Work Portfolio), Logotype Design, Typography Design, Site Decoration, Festivals Flag Design, Scenic Design, Stage Design, Tape Pattern Design and Gift box Package Design.
- Operation and Interaction
- The designer designed a whole set of the anniversary event visual identity to create a friendly atmosphere. He hope immerse students, parents and teachers in the festive mood through unified visual graphics design.
- Project Duration and Location
- The project started in January 2018 in Jiaxing, Zhejiang, China and finished in April 2018 in Jiaxing, Zhejiang, China, and was exhibited in Jiaxing Nanhu International Experimental School in April 2018.
- Specifications
- Invitation Letter: Width 130mm x Height 190mm, Event Program Card: Width 130mm x Height 190mm, Sticker: Width 40mm x Height 100mm, Anniversary Poster: Width 594mm x Height 420mm, Tote Bag: Width 330mm x Height 380mm, Pass Card: Width 54mm x Height 86mm, Comic Book (Student's Manga Work Portfolio): Width 190mm x Height 190mm x Depth 13.5mm 156 Pages, Festivals Flag(A): Width 600mm x Height 1600mm, Festivals Flag(B): Width 400mm x Height 1200mm, Running Flag (Big Size): Width 1920mm x Height 1280mm, Running Flag (Small Size): Width 300mm x Height 120mm, Tape: Diameter 50mm x Height 15mm, Gift Box: Width 300mm x Height 200mm x Depth 30mm, Stage LED Wall(Size A): Width 10000mm x Height 5000mm...
- Keywords
- Anniversary, Visual Identity Design, Branding Design, Typography, School Culture, Festivals, Logotype.
