Sanjiang Plum Sales Office by Guobiao Cao Wins the Silver A' Design Award in Interior Space and Exhibition Design

Guobiao Cao acknowledged for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Sanjiang Plum Sales Office by Guobiao Cao, designed for B·Y Design, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Sanjiang Plum Sales Office

Sanjiang Plum is a sales office interior in Wenzhou, China, covering 1898 square meters. The design explores Oriental aesthetics in a modern context. An irregular wave shaped ceiling is built from laminated white semi matte custom made aluminum panels, arranged like ripples across the room. The bar counter uses interpenetrating volumes and water textures to add depth. A method of deconstructing curved forms brings movement to a plain square plan. The interior follows the architectural form, so that light, landscape and social life stay central.

About Guobiao Cao

Cao Guobiao, graduated from the Architecture and Landscape Design and Research Institute of China Academy of Art in 2005, and worked at Li Huaiqing Design Office at the beginning of graduation. He was awarded the Best Interior Designer in China, Top Ten Interior Designer in Hangzhou, CIID Hangzhou Best Interior Designer in 2012; He joined B·Y Design as the company's main designer in the year and was named the outstanding designer of the WAD World Young Designers Conference 2019.

Award Record

Guobiao Cao is a winner of 1 A' Design Award, including this recognition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/116621
A' Design Award Page: https://competition.adesignaward.com/116621
Media Showcase: https://www.designnewsroom.com/!116621
Laureate Profile: https://dezigners.org/d/291265

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Sanjiang Plum Sales Office
Function: Sales Office
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Light Gray, Silver, Dark Gray, Gainsboro and Dark Slate Gray
Images: 5
Client: B·Y Design

The Recognition

Laureate: Guobiao Cao
Country: China
Recognition: Silver A' Design Award
Edition: 2020 - 2021
Design ID: #116621

Credits

Team: Lei Yang, Xuxiong Yao and Tao Chen
Image Credits: Photographer Jianwei Lian, Sanjiang Plum, 2020.

Design Details

Unique Properties: This is an exploration of Oriental Aesthetics in the modern context. The design context of the whole project fully interprets the sense of architecture, experience, art and ceremony. The design team respects tradition and uses rational thinking to refine and optimize the design, which fully meets the aesthetic and functional needs of contemporary people.
Inspiration: It stands across the river from the ancient city of Wenzhou, showing a new look of the city to the main urban area. In the role of onlooker, the design slowly tells how a city nourishes the contemporary human life with its context. Also, it creates a feeling visually with long history but still novel by extracting and blending the landscape artistic conception.
Research: From the perspective of designers, architecture is only a hint, a metaphor of the "foreshadowing" and "boundary constraint" conditions of space. Therefore, interior space design should respect the form of architecture, and realize that the design should make people's body, freedom dimension, landscape, natural light and social life more meaningful, while decoration is less important. Therefore, their design starts from the architectural form and structure, so as to "temper" the space narrative.
Challenge: How to make space changes in a slightly mediocre square box is the problem that the design of this case wants to overcome. As a public space, the charm of the design makes people linger and enjoy the time here, which is undoubtedly conducive to the promotion of the space value.
Realization and Technology: As the biggest difficulty of this case, irregular wave shaped ceiling reflects the details beauty of modern style. The laminated white semi matte custom-made aluminum hanging board is like ripples rippling all around. The design adopts the technique of "deconstructing curve art" to arouse modern people's chemical reaction to art, showing the fluidity and inclusiveness of space. It also tries to explore the relationship between more diversified space and human living form.
Operation and Interaction: The bar counter adopts the technique of building interpenetration and embellishes the water texture, to create a delicate and profound beauty for the whole space.
Project Duration and Location: The project started in June 2020 in Wenzhou and finished in July 2020 in Wenzhou.
Specifications: The project covers a total of 1898 square meters.
Keywords: Interior, Commercial, Sales Center, Modern, Simple, Natural, Art