Press Release
Aija Freimane Is Honored with the A' Design Award for Perceived Design Value Research in Meta, Strategic and Service Design
Aija Freimane acknowledged for meta, strategic and service design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Perceived Design Value Research by Aija Freimane has been granted the A' Design Award in the Meta, Strategic and Service Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Perceived Design Value Research
Perceived Design Value is a postdoctoral research project on the added value of design. The study clarifies how design value is perceived by users across five generations and four socioeconomic class groups. Perceived value indicators are recommended to measure satisfaction, happiness and well-being as end results of product and service usage. The research also defines a triple design process and a self-assessment design maturity matrix. Main results are published in an A5 book of 89 pages. The aim is to help businesses, governments and society apply design more consciously.
About Aija Freimane
Humans and continuity as sustainability, empathy and senses are central to my everyday being and are the subjects of the research for design. I have a multi-contextual educational and professional background, and experience, thinking, interest and understanding. For a long time, I was curious about what is behind such a widespread professional assumption as ‘design adds value’. If that is so, we, as humans, should feel it in our everyday lives.
Award Record
Aija Freimane is a winner of 1 A' Design Award, including this recognition.
About the A' Meta, Strategic and Service Design Award
The A' Service Design Award is an international design competition recognizing excellence in service designs by consultancy companies and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to service designers, strategic design consultants, business designers and UX/UI designers from all countries. Entries typically include design strategy, design management, service design, franchising design, strategic design and service blueprints. Awarded service designs are published at https://dezigners.org/design-category/service
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/116447
- A' Design Award Page: https://competition.adesignaward.com/116447
- Media Showcase: https://www.designnewsroom.com/!116447
- Laureate Profile: https://dezigners.org/d/293884
- Further Information from the Laureate: https://www.aijafreimane.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Perceived Design Value Research
- Function
- Research
- Category
- Meta, Strategic and Service Design
- Discipline
- Service Design
- Industry
- Business and Design Industry
- Colors
- Midnight Blue, Dark Slate Gray, Dark Slate Blue, Slate Gray and Dark Gray
- Images
- 5
The Recognition
- Laureate
- Aija Freimane
- Country
- Latvia
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #116447
Credits
- Team
- Solo research.
- Image Credits
- Full postdoctoral research "Identification system of Design's socioeconomic impact": https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf
Design Details
- Unique Properties
- The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
- Inspiration
- The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
- Research
- The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
- Challenge
- The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
- Realization and Technology
- The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
- Operation and Interaction
- The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
- Project Duration and Location
- The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
- Specifications
- Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
- Keywords
- Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
