Press Release
Yongjun Chen Receives the Bronze A' Design Award for Tongchuang Design Packaging in Packaging Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Yongjun Chen for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Tongchuang Design Packaging by Yongjun Chen, designed for Shenzhen Technology University, has been granted the Bronze A' Design Award in the Packaging Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Tongchuang Design Packaging
Tongchuang Design is a packaging design created for a cleaning and whitening product. The package is printed with a special ink. All text and graphics gradually oxidize and fade during the shelf life. The slow change from strong to faint reduces the environmental impact of the ink and supports health. The fading image also refers to the decontamination action of the product. The graphics use few elements drawn from ancient Chinese characters, shown in a contemporary form. The package is 200 mm wide, 82 mm deep and 249 mm high.
About Yongjun Chen
A teacher, professor and creative director of Shenzhen Technology University, he is committed to the research and practice of green design for products and the growth of innovation in enterprises. Received a series of outstanding achievements such as the first Chairman's Award in China in 40 years of the World Star Packaging Award, the first Gold Award in China of the German if Packaging Award, and the Silver Award in Italy by design
Award Record
With this recognition, Yongjun Chen is a winner of 2 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/116321
- A' Design Award Page: https://competition.adesignaward.com/116321
- Media Showcase: https://www.designnewsroom.com/!116321
- Laureate Profile: https://dezigners.org/d/296140
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tongchuang Design Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Silver, Light Gray, Dark Gray and Gray
- Images
- 5
- Client
- Shenzhen Technology University
The Recognition
- Laureate
- Yongjun Chen
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #116321
Credits
- Team
- Jiajia Li，, Yongjun Chen,, Cong Fan,, Chengri Tang, and Zhiguo Liu
Design Details
- Unique Properties
- Special ink printing, all text and graphics gradually oxidize and disappear during the shelf life, caring for health and eliminating the negative impact of ink on the environment. The visual presentation from strong to weak and disappearing shows the excellent performance of decontamination and whitening of the product, the visual experience is intuitive and novel, making the brand stand out among similar products, enhancing brand recognition and promoting sales.
- Inspiration
- The few elements of Chinese characters convey the characteristics of rich connotation, and the design effect of "less is more" has been achieved.
- Research
- Using special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of ink on the environment, forming the feeling of experiencing novelty of the product and promoting sales.
- Challenge
- Minimalist design, simple and mature process, easy to use for production.
- Realization and Technology
- Special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of the ink on the environment, and the novelty of visual experience.
- Operation and Interaction
- Efficient communication means that it is convenient to use ancient Chinese characters to present them in a contemporary form, which can inherit the quality of tradition without losing fashion. It has a strong and striking personality to promote sales.
- Specifications
- Width 200mm*Depth 82mm*Height 249mm
- Keywords
- Experience the novelty, the characteristic ink printing, reduce pollution, green environment
