Bronze A' Design Award in Movie, Video and Animation Design Goes to By Polar Animation by Lok Kee Rocky Fong

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ By Polar Animation by Lok Kee Rocky Fong, designed for Eggshellsea Production Limited, has been granted the Bronze A' Design Award in the Movie, Video and Animation Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About By Polar Animation

By Polar is a short animation created for the winter of 2020. The story was inspired by a 2019 news report about a hungry and exhausted young polar bear seen wandering in the suburbs of the Siberian industrial city of Norilsk, hundreds of miles from its usual habitat. The animation focuses on the atmosphere and the mood of each scene, and music is used in place of spoken dialogue. All graphic elements were first illustrated on a tablet and a computer, then animated. By Polar recalls that some creatures are neglected in good and in harsh times.

About Lok Kee Rocky Fong

Rocky Fong is a Hong Kong Visual Artist. He worked as Visual Producer in creative field for around 10 years. He provided visual services for many companies such as Fox and Cartoon networks. His creative profession included motion graphics, art direction and video filming. He found his own studio, Eggshellsea Production Limited, in 2017. Other then TV commercials and SFX, his studio provided services for concert and show stage videos, for example the 36th and 38th Hong Kong Film Award Ceremony. In 2019, Rocky started to creat his personal art works.

Award Record

With this recognition, Lok Kee Rocky Fong is a winner of 1 A' Design Award.

About the A' Movie, Video and Animation Design Award

The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://dezigners.org/design-category/movie

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://dezigners.org/115645
• A' Design Award Page: https://competition.adesignaward.com/115645
• Media Showcase: https://www.designnewsroom.com/!115645
• Laureate Profile: https://dezigners.org/d/295144

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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