Press Release
Pelin Erkuvun Receives the A' Design Award for Lay Assemblable Chair in Furniture Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Pelin Erkuvun for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Lay Assemblable Chair by Pelin Erkuvun has been granted the A' Design Award in the Furniture Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Lay Assemblable Chair
Lay is an assemblable chair designed for flat-pack transport and simple assembly. The seat and the backrest are made of molded FSC certified oak plywood with a thickness of 8 mm. The legs and the connecting structure are made of solid oak shaped with CNC processes. The seat fits on an L shaped backrest, and the parts are joined in one direction with metal screws and wooden dowels. Assembly and disassembly are possible with basic tools. Single parts can be replaced, which supports maintenance and a longer service life.
About Pelin Erkuvun
Pelin is a Turkish product designer, born in Istanbul, Turkey in 1993 and living in Milan since 2012. In September 2015 she graduated from Politecnico di Milano in Industrial Design, where also in October 2019 she has concluded her Master's degree in Product Design for Innovation. Currently, she works as a freelance professional and collaborates within design studios particularly in furniture design projects.
Award Record
This recognition makes Pelin Erkuvun a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/115202
- A' Design Award Page: https://competition.adesignaward.com/115202
- Media Showcase: https://www.designnewsroom.com/!115202
- Laureate Profile: https://dezigners.org/d/293982
- Further Information from the Laureate: http://pelinerkuvun.myportfolio.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lay Assemblable Chair
- Function
- Assemblable Chair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Rosy Brown, Burly Wood, Wheat, Antique White and Tan
- Images
- 5
The Recognition
- Laureate
- Pelin Erkuvun
- Country
- Italy
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #115202
Credits
- Image Credits
- Pelin Erkuvun
Design Details
- Unique Properties
- Lay chair is the result of searching for an alternative way of an assemblable seating solution that aimed to improve sustainable values starting from its reduced volume for transport up to its assembly. The main attention is given to the backrest of the chair and to a unidirectional assembly of parts starting from the backrest. The chair is made by layering a seat that fits perfectly on an L-shaped backrest and joined together on the chair structure and legs. The layering of the seat and backrest characterizes the aesthetical appearance where the chair exhibits a simple and effortless combination of plywood layers.
- Inspiration
- The design is inspired by sustainable solutions and Scandinavian style with its simplicity and minimal language. The motivation behind is the desire for suggesting a new form and a simple assembly variation for flat-pack chair designs. Lay, as the name suggests, presents layering of plywood layers for a simply assemblable and user-friendly chair. Lay chair is mono-material, presents a simple assembly/disassembly of parts, and offers flat-pack transportation for a reduced footprint in order to follow a sustainable spirit.
- Research
- The research was made primarily on the design for environmental sustainability and the necessary factors to consider when designing sustainable products. Particular research was made on minimizing the assembly/disassembly elements, aiming to introduce a mono-directional and reversible process. Consequently, research is made on plywood molding processes and reducing material waste.
- Challenge
- The most difficult part was designing the assembly process of the chair by reconsidering the design of each part (reducing material use, finding a coherent form and stability), and the assembly consequence for maintaining a user-friendly experience.
- Realization and Technology
- The seat and backrest are made in molded FSC certified Oak Plywood with a thickness of 8mm. The legs and the chair structure connecting legs and the seat are made in oak solid wood with cnc processes. Metal screws and wood dowels are used as assembly elements.
- Operation and Interaction
- The simple assembly process creates the first interaction with the user. The chair can be assembled and disassembled with basic tools, as the design is based on assembly with metal screws and dowels. The easy disassembly of the seat and backrest offers the longevity of the product by facilitating the change of single parts and maintenance. This feature, besides, gives the possibility of changing only the seat for an upholstered or armrest version in need and could replace the purchase of a new whole chair through the purchase of seat variations.
- Project Duration and Location
- The project started in September 2020 and concluded in December 2020 in Milan, Italy
- Specifications
- Chair dimension: 448 x 510 x 799 mm Flat-pack dimension: 448 x 525 x 155 mm
- Keywords
- flat-pack, furniture design, chair design, sustainable design, plywood, assembly
