A' Design Award in Art and Stationery Supplies Design Goes to Theodorus File Box Design and Branding by Kazuaki Kawahara

The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Kazuaki Kawahara for art and stationery supplies design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Art and Stationery Supplies Design category for Theodorus File Box Design and Branding by Kazuaki Kawahara, designed for Theodorus. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Theodorus File Box Design and Branding

Theodorus File Box is a file box designed for storing documents and magazines. The shape of each box forms a semicircle when three boxes are lined up, and the insides are printed with imagery as well. Four designs are divided into two series. The space series features the moon and the earth, while the fruit series features a watermelon and an orange. The space theme reflects the client's work in the aerospace industry. Each box is made of corrugated cardboard with printed paper applied to both sides. The printed images are based on actual photographs.

About Kazuaki Kawahara

Latona Marketing Inc. is a Global Award-Winning Graphic design studio in Japan. Founded in 2008, by designer Kazuaki Kawahara, Latona Marketing Inc. is a Japanese design office adept with marketing. Their main business areas are Graphic Design, Branding, Packaging, Product Design, Websites, Brand Design, Corporate Design, Corporate Identity, Advertising, Marketing. Their company conducts precise marketing in advance, enabling them to correctly pose problems, derive the correct solutions, and reflect these in their designs. Their ultimate objective is to increase the sales and enhance the management of their client companies.

Award Record

With this recognition, Kazuaki Kawahara is a winner of 8 A' Design Awards. The awards span the editions from 2015 - 2016 to 2020 - 2021 of the A' Design Award & Competition.

About the A' Art and Stationery Supplies Design Award

The A' Art Supplies Design Award is an international industrial design competition recognizing best art supplies by leading brands and manufacturers worldwide. The competition is organized within the A' Design Award & Competition and is open to art supplies designers, stationery designers, industrial design studios and art supplies brands from all countries. Entries typically include brushes, paints, sketchbooks, pencils, pastels and easels. Awarded art supply designs are published at https://dezigners.org/design-category/art-supplies

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/114033
A' Design Award Page: https://competition.adesignaward.com/114033
Media Showcase: https://www.designnewsroom.com/!114033
Laureate Profile: https://dezigners.org/d/159493
Further Information from the Laureate: https://www.latona-m.com/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Theodorus File Box Design and Branding
Function: Design and Branding
Category: Art and Stationery Supplies Design
Discipline: Industrial Design
Industry: Packaging & Retail and Arts
Colors: Silver, Dark Gray, Gray, Dim Gray and Light Gray
Images: 5
Client: Theodorus

The Recognition

Laureate: Kazuaki Kawahara
Country: Japan
Recognition: A' Design Award
Edition: 2020 - 2021
Design ID: #114033

Credits

Image Credits: Kazuaki Kawahara, 2020.

Design Details

Unique Properties: These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.
Inspiration: We developed the name "Theodorus" for the stationery brand of our client, who uses cutting-edge technology to manufacture aerospace components and other precision parts. Theodorus was the name of the younger brother of Vincent van Gogh, the most famous and influential painter in the history of Western art. Throughout his life, Vincent was emotionally and financially supported by his brother. There is no doubt that Theodorus held a position of great importance and intimacy to Vincent, as the moon holds to the earth. The role of this product evokes that relationship between Theodorus and Vincent.
Research: According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle.
Challenge: We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use.
Realization and Technology: It is made of corrugated cardboard with printed paper stuck together on both sides.
Operation and Interaction: Our roles in this project included product design, naming, logo design and branding for the file boxes.
Project Duration and Location: The project started in March 2020 and finished in October 2020 in Japan.
Specifications: Width 270mm x Depth 102mm x Height 310mm
Keywords: Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange