Press Release
Kazuaki Kawahara Receives the Golden A' Design Award for Hotel New Grand Ready-to-eat Meals Packaging in Packaging Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Kazuaki Kawahara for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Packaging Design category for Hotel New Grand Ready-to-eat Meals Packaging by Kazuaki Kawahara, designed for Hotel New Grand. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Hotel New Grand Ready-to-eat Meals Packaging
Hotel New Grand Ready-to-eat Meals is a packaging design for prepared foods, including beef curry, chicken curry and Napolitan pasta sauce. The box is made of cardboard and uses the motif of a stockpot as its main graphic element. The minimalist design avoids the illustrations and food photographs commonly seen on ready-to-eat packaging. The intent is to convey the tradition and prestige of a classic hotel in Yokohama with a touch of wit. The packaging suits meals at home and is also chosen as a gift.
About Kazuaki Kawahara
Latona Marketing Inc. is a Global Award-Winning Graphic design studio in Japan. Founded in 2008, by designer Kazuaki Kawahara, Latona Marketing Inc. is a Japanese design office adept with marketing. Their main business areas are Graphic Design, Branding, Packaging, Product Design, Websites, Brand Design, Corporate Design, Corporate Identity, Advertising, Marketing. Their company conducts precise marketing in advance, enabling them to correctly pose problems, derive the correct solutions, and reflect these in their designs. Their ultimate objective is to increase the sales and enhance the management of their client companies.
Award Record
This recognition makes Kazuaki Kawahara a winner of 7 A' Design Awards. The awards span the editions from 2015 - 2016 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/114030
- A' Design Award Page: https://competition.adesignaward.com/114030
- Media Showcase: https://www.designnewsroom.com/!114030
- Laureate Profile: https://dezigners.org/d/159493
- Further Information from the Laureate: https://www.latona-m.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hotel New Grand Ready-to-eat Meals Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Silver, White Smoke, Dark Gray and Light Gray
- Images
- 5
- Client
- Hotel New Grand
The Recognition
- Laureate
- Kazuaki Kawahara
- Country
- Japan
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #114030
Credits
- Image Credits
- Kazuaki Kawahara, 2020.
Design Details
- Unique Properties
- With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
- Inspiration
- This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
- Research
- In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
- Challenge
- The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
- Realization and Technology
- The box of the package is made of cardboard.
- Operation and Interaction
- It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
- Project Duration and Location
- The project started in January 2020 and finished in November 2020 in Japan.
- Specifications
- Width 130mm x Depth 25mm x Height 165mm (Curry) Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
- Keywords
- Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
