Press Release
Low Classic Brand Identity and Typography by Yaman Hu Receives the A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Yaman Hu for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Low Classic Brand Identity and Typography by Yaman Hu, designed for Low Classic. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Low Classic Brand Identity and Typography
Low Classic is a brand identity created for an independent fashion label. The identity is inspired by fashion magazines of the 1980s. A muted color palette and a layout that breaks the grid are used. The typography is exaggerated and combined with elegant curves, and it forms the main visual language of the brand. Both printed and digital materials are included, such as posters, social media graphics, e-mails and web banners. The printed collaterals are produced on recycled paper without polluting dyes. The aim is to give a vintage look a refined digital form.
About Yaman Hu
I’m a New York City-based Art Directo I focus on on global campaigns and brand identity — creating toolkits that are adapted for markets around the world. With a background in graphic design, I do visual work for brands that is rooted in strategy. While I am passionate about craft and aesthetics, I have always looked at design as a means to solve problems, tell stories, and change things.
Award Record
Yaman Hu is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2017 - 2018 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/113244
- A' Design Award Page: https://competition.adesignaward.com/113244
- Media Showcase: https://www.designnewsroom.com/!113244
- Laureate Profile: https://dezigners.org/d/222217
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Low Classic Brand Identity and Typography
- Function
- Brand Identity and Typography
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Gray, Light Gray, Silver, Rosy Brown and Gray
- Images
- 5
- Client
- Low Classic
The Recognition
- Laureate
- Yaman Hu
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #113244
Design Details
- Unique Properties
- Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
- Inspiration
- The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
- Research
- The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
- Challenge
- There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
- Realization and Technology
- As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
- Operation and Interaction
- The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
- Project Duration and Location
- The project started at the end of 2019 in New York and finished in mid-2020 in New York.
- Keywords
- Identity, digital design, fashion, typography
