The Adventures of Rabbit King Original Character Series by Zhang Xiao Yin Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that The Adventures of Rabbit King Original Character Series by Zhang Xiao Yin, designed for Chenxingfu Cultural Co., Ltd., has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding The Adventures of Rabbit King Original Character Series

The Adventures of Rabbit King is an original character series built around a group of steampunk rabbits. The series is led by Rabbit King, together with his friends and foes. A dark humor style is created by combining a future-retro industrial look with a soft rabbit image for visual impact. In the story, Frankenstein creates Rabbit King and his friends, who set out on an adventure to find the legendary Blue Feather. Rabbit King is brave, upright and wise. The series is made with vector graphics, 3D modelling and 3D printing, with sculptures used as prototypes.

About Zhang Xiao Yin

I've been highly active in China design scene since 2004 and founded Chenxingfu Studio and Mita Studio. One of my company Mitang, a Mi Ecosystem company, was incubated by Xiaomi in 2014. We specialize in IP （Intellectual Property） empowerment, product innovations, brands operations and more. One of my children camera product had won Good Design Award 2019, iF Design Award 2020 and various awards in China. Along the Rabbit King I have created other IP series, for example Chen's Friends, Mixiaotang and last but not least Lax & Convenience.

Award Record

With this recognition, Zhang Xiao Yin is a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://dezigners.org/112327
• A' Design Award Page: https://competition.adesignaward.com/112327
• Media Showcase: https://www.designnewsroom.com/!112327
• Laureate Profile: https://dezigners.org/d/282933

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###