Press Release
Silver A' Design Award in Fashion and Travel Accessories Design Goes to DA18 Sling Bag by Dash
Dash recognized for fashion and travel accessories design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that DA18 Sling Bag by Dash has been granted the Silver A' Design Award in the Fashion and Travel Accessories Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About DA18 Sling Bag
DA18 Sling is a compact leather sling bag designed for urban travel. The unisex bag measures 25 x 16 x 6 cm and weighs 400 grams. A curved magnetic enclosure closes by itself and can be opened with one finger. The oversized leather strap is adjustable through twin pin snaps and holds the bag close to the body. The bag can be worn on the back or across the chest for added security. A rear zipper pouch allows quick access to small items, and a raised base keeps the bag off surfaces. Production combines traditional leather craft with modern cutting and sewing machinery.
About Dash
dash. is a lifestyle brand for modern men and women who seek simplicity in their ever-busy life. We believe in creating better experience through simplicity in everyday life. Without the stress & frustrations from daily complexities and inconvenience, we are free to follow our passion and pursue our dreams. Our mission is to bring pleasure & simplicity to everyday living; removing frustrations and inconvenience from daily tasks. We offer everyday products & services that help create a seamless experience to make your day more enjoyable; letting you focus on what really matters to you.
Award Record
Dash is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Fashion and Travel Accessories Design Award
The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Typical entries include handbags, scarves, belts, luggage, hats and travel bags. The awarded accessory designs are published at https://dezigners.org/design-category/accessory
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/112256
- A' Design Award Page: https://competition.adesignaward.com/112256
- Media Showcase: https://www.designnewsroom.com/!112256
- Laureate Profile: https://dezigners.org/d/286980
- Further Information from the Laureate: https://www.d-dd.co/product/brown-leather-sling-bag/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- DA18 Sling Bag
- Function
- Bag
- Category
- Fashion and Travel Accessories Design
- Discipline
- Fashion Design
- Industry
- Fashion and Luxury
- Colors
- Chocolate, Burly Wood, Dark Salmon, Peru and Sienna
- Images
- 5
The Recognition
- Laureate
- Dash
- Country
- Thailand
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #112256
Credits
- Team
- Ms. Nuttida Kedjarun
Design Details
- Unique Properties
- A casual sling bag designed for urban travel. The unisex DA18 Sling features self-closing magnetic enclosure that that can be opened with one finger. Its compact size is designed to accommodate increased mobility. The over-sized adjustable leather strap hugs close to the body, ensures sturdiness and carrying comfort. User can carry the bag at the back or the front for security.
- Inspiration
- The DA18 Sling is a minimal take on the functional sling bag. By eliminating excess details, the DA18 Sling distill the bag into the purest functional form that is both pleasing to use and complementary to user's style. The minimalistic styling, its designed to cut out distracting details and make the bag as straightforward to use as possible.
- Research
- The research approach towards designing the DA18 Sling is centered around studying the lifestyle specific users. By accompanying and observing 5 carefully select users on their day-off (mixed gender, age between 18-28, living in the city and minimalist style) the designer was able to obtain an understanding of the user's lifestyle, as well as the items this particular group of users typically carry with them. The end form factor was directly derived from users requirement for a bag that can better cater for their more mobile and active movement as well as the items they require to carry with them.
- Challenge
- For DA18 Sling, the challenge lies in 2 key areas: Practicality and Security. Unlike other form factors, the sling bag can be carried in both vertical and horizontal orientations. This versatility provides the designer with unique set of practical challenge: enabling safe storage and easy access of items in multiple use orientation. The close quarter of the sling bag when carried also present a unique challenge for user accessing the bag. To address both practical issues outlined above, the designer elected to create the widest access for the bag as possible. This not only aids getting to the belonging in close quarters, but also enable it to be used in multiple orientation.
- Realization and Technology
- DA18 Sling uses traditional leather craft combined with modern cutting & sewing machinery for its production, its unique, formed curve and edge finishing relies heavily on the expertise of skilled artisans to achieve a refined and consistent result.
- Operation and Interaction
- The bag can be opened with just one finger by simply sliding your finger along the top edge to open, starting from the side. The bag will close itself once you let go of the enclosure. The carry strap can be easily adjusted via the twin pin snaps which locks the strap into a desire length. The bag can be worn on the back or across the chest for added security. Rear Zipper pouch provides quick access to frequency used item. Meanwhile, the "Stilt" base provides the bag with increased stability and help raise the bag's bottom off the surface when putting down on surfaces, keeping the bag clean and easy to maintain.
- Project Duration and Location
- The project began in late November 2019 and was subsequently completed in March 2020 with the product being subsequently launched for online & offline sale in July 2020.
- Specifications
- Dimensions: 25 x 16 x 6cm Weight: 400g Materials: Leather
- Keywords
- DA18 Sling, Sling Bag, Leather, dash
