Press Release
DA17 Conductor Bag by Dash Is Granted the Silver A' Design Award in Fashion and Travel Accessories Design
Dash honored for fashion and travel accessories design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Fashion and Travel Accessories Design category for DA17 Conductor Bag by Dash. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding DA17 Conductor Bag
DA17 Conductor is a compact crossbody bag designed for daily use in the city. The bag is unisex and intended to replace both a wallet and a traditional handbag. The small size supports free movement while walking or cycling, and the interior holds cash, cards and other personal items. A curved magnetic closure holds the bag shut by itself and can be opened with one finger. The slim leather strap is adjustable and can be worn on the shoulder or across the body. A raised base keeps the bag off the surface below.
About Dash
dash. is a lifestyle brand for modern men and women who seek simplicity in their ever-busy life. We believe in creating better experience through simplicity in everyday life. Without the stress & frustrations from daily complexities and inconvenience, we are free to follow our passion and pursue our dreams. Our mission is to bring pleasure & simplicity to everyday living; removing frustrations and inconvenience from daily tasks. We offer everyday products & services that help create a seamless experience to make your day more enjoyable; letting you focus on what really matters to you.
Award Record
With this recognition, Dash is a winner of 1 A' Design Award.
About the A' Fashion and Travel Accessories Design Award
The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Entries typically include handbags, scarves, belts, luggage, hats and travel bags. Awarded accessory designs are published at https://dezigners.org/design-category/accessory
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/111819
- A' Design Award Page: https://competition.adesignaward.com/111819
- Media Showcase: https://www.designnewsroom.com/!111819
- Laureate Profile: https://dezigners.org/d/286980
- Further Information from the Laureate: https://www.d-dd.co/product/leather-bag-conductor-black/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- DA17 Conductor Bag
- Function
- Bag
- Category
- Fashion and Travel Accessories Design
- Discipline
- Fashion Design
- Industry
- Fashion and Luxury
- Colors
- Black, Gray, Gainsboro, Dark Slate Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Dash
- Country
- Thailand
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #111819
Credits
- Team
- Ms. Nuttida Kedjarun
Design Details
- Unique Properties
- A casual, compact crossbody bag designed for walking around town, the DA17 is a casual, unisex bag that intends to replace both wallet & traditional handbags. Its compact size allows for better movement freedom for more active activities such as walking & bicycling while the increased capacity offers better utility over carrying traditional wallet or purse alone. It features a secure, self-closing magnetic enclosure that that can be opened with just one finger. The slim, adjustable leather strap has been designed for comfort and portability, without distracting from user's overall outfit.
- Inspiration
- The DA17 Conductor draws inspiration from European train conductor's gear. A compact form factor that offers mobility and utility in confined space, the conductor bag is an ideal format for mobility in modern urban landscape. By marrying this niche bag format with broader use function and minimalistic styling, the format offers an ideal solution for urban mobility in the modern age.
- Research
- The research approach towards designing the DA17 Conductor is centered around studying the lifestyle specific users. By accompanying and observing 5 carefully select users on their day-off (mixed gender, age between 18-28, living in the city and minimalist style) the designer was able to obtain an understanding of the user's lifestyle, as well as the items this particular group of users typically carry with them. The end form factor was directly derived from users requirement for a bag that can better cater for their more mobile and active movement as well as the items they require to carry with them.
- Challenge
- For DA17 Conductor, the challenge lies primarily in finding an ideal form factor that can offer both mobility and capacity that will make the bag practical in real life use. The new, compact form factor require challenging the convention that money & cards are stored in wallets and purse. The conscious design decision to forgo wallet helps open up new possibilities and ultimately resulted in a more compact form factor that offers greatly increased utility. Design-wise, the bag enclosure offers unique both design & technical challenges.
- Realization and Technology
- While The DA17 Conductor uses traditional leather craft combined with modern cutting & sewing machinery for its production, its unique formed curve and edge finishing relies heavily on the expertise of skilled artisans to achieve a refined and consistent result.
- Operation and Interaction
- The bag can be opened with just one finger by simply sliding your finger along the top edge to open, starting from the side. The bag will close itself once you let go of the enclosure. The carry strap can be securely adjusted via the twin pin snaps which locks the strap into a desire length. The can be carried on shoulder or crossbody for more secure carrying Meanwhile, the "Stilt" base provides the bag with increased stability and help raise the bag's bottom off the surface when putting down on surfaces, keeping the bag clean and easy to maintain.
- Project Duration and Location
- The project began in late November 2019 and was subsequently completed in March 2020 with the product being subsequently launched for online and brick & mortar sale in July 2020.
- Specifications
- Dimensions: 21.5 x 13 4cm Weight: 235g Materials: Leather
- Keywords
- Conductor Bag, Bag, Leather, dash
