Press Release
The Fifth-Generation Waymo Driver Powering Safe and Easy Transport by YooJung Ahn Is Granted the Platinum A' Design Award in Robotics, Automaton and Automation Design
YooJung Ahn honored for robotics, automaton and automation design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that The Fifth-Generation Waymo Driver Powering Safe and Easy Transport by YooJung Ahn, designed for Waymo, has been granted the Platinum A' Design Award in the Robotics, Automaton and Automation Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Platinum A' Design Award
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
About The Fifth-Generation Waymo Driver Powering Safe and Easy Transport
The Fifth-Generation Waymo Driver is an autonomous driving system for vehicles. The system can be applied to multiple vehicle platforms, from cars to trucks, and supports ride-hailing, trucking, local delivery and personal car ownership. Three sensing technologies are combined in the hardware suite: lidar, cameras and radar. Moving LEDs on the 360 degree lidar carry a personal identification symbol, so riders can recognize their vehicle. Sensors are placed to look seamless on the vehicle. The design aims to make transport safer and easier for people and goods.
Award Record
With this recognition, YooJung Ahn is a winner of 1 A' Design Award.
About the A' Robotics, Automaton and Automation Design Award
The A' Robotics Design Award is an international robotics design competition recognizing good robotics designs by robotics designers and engineers worldwide. The competition is organized within the A' Design Award & Competition and is open to robotics designers, automation engineers, robotics brands and robot manufacturers from all countries. Entries typically include industrial robots, medical robots, agricultural robots, domestic robots, autonomous vehicles and humanoid robots. Awarded robotics designs are published at https://dezigners.org/design-category/robotics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/111696
- A' Design Award Page: https://competition.adesignaward.com/111696
- Media Showcase: https://www.designnewsroom.com/!111696
- Laureate Profile: https://dezigners.org/d/279850
- Further Information from the Laureate: https://waymo.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Fifth-Generation Waymo Driver Powering Safe and Easy Transport
- Function
- Powering Safe and Easy Transport
- Category
- Robotics, Automaton and Automation Design
- Discipline
- Service Design
- Industry
- Manufacturing and Innovation
- Colors
- Black, Midnight Blue, Dark Slate Gray, Dim Gray and Gray
- Images
- 5
- Client
- Waymo
The Recognition
- Laureate
- YooJung Ahn
- Recognition
- Platinum A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #111696
Credits
- Team
- Josh Newby, Jared Gross, Jerry Chen, Alexandre Girard, Zhaokun Wang, Yi-Hui Bruce-Wen, Tom Southworth and Albert Shane
Design Details
- Unique Properties
- Waymo’s technology, called the Waymo Driver, has the potential to save millions of lives and improve mobility for people and things. The fifth-generation Waymo Driver can be applied to multiple vehicle platforms, from cars to trucks, and power use cases across ride-hailing, trucking, local delivery, and personal car ownership. The latest system is more powerful than ever before and designed for scale, enabling safer and easier transportation for both people and goods.
- Inspiration
- Traffic crashes cause 1.35 million deaths each year, and 94% of traffic crashes in the U.S. are caused by human error. While humans are susceptible to dangerous variables, the Waymo Driver doesn't get tired or angry, distracted, or drunk. The Waymo Driver’s latest hardware suite includes new, leading technologies that can be applied to everything from passenger vehicles to long-haul trucks, taking tangible steps to make our roads dramatically safer.
- Challenge
- The creative challenge is ensuring the design of the high-tech Waymo Driver remains human-centered. Our designers are tasked with packaging advanced technologies into a design that optimizes performance but also feels approachable to users. For example, we carefully curate the placement of our sensors and other technology on our cars and trucks to maximize safety and performance, while still making them look seamless on the vehicle.
- Realization and Technology
- Materials: A diverse selection of materials like plastic, composites, glass, and metal
- Operation and Interaction
- The Waymo Driver’s latest hardware suite includes three sensing technologies—lidar, cameras, and radar. Our team designs these technologies to make them feel approachable to users, while still prioritizing safety and performance. For example, we added moving LEDs to our 360 lidar, so that it can include both Waymo branding and a personal identification symbol that acts as a mechanism for customers to identify which vehicle is theirs.
- Specifications
- Waymo Driver and vehicle max dimensions for the I-PACE platform*: Width: 2130mm Length: 4863mm Height: 2041mm *Please note these are dimensions for the I-PACE platform as an example. Measurements will vary depending on which vehicle platform the Waymo Driver is being applied to.
- Keywords
- Mobility, self-driving, safety, AI, cars, trucks, vehicles, autonomous vehicles, ride-hailing, delivery
