Press Release
Pastoco Pie Chart Plate by Jun Yamazaki and Takuya Osawa Receives the Silver A' Design Award in Bakeware, Tableware, Drinkware and Cookware Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Jun Yamazaki and Takuya Osawa for bakeware, tableware, drinkware and cookware design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Pastoco Pie Chart Plate by Jun Yamazaki and Takuya Osawa has been granted the Silver A' Design Award in the Bakeware, Tableware, Drinkware and Cookware Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Pastoco Pie Chart Plate
This pie chart plate enables fresh couples to grasp how well balanced their foods are roughly, without weighing foods or counting the nutritional value. The team targeted fresh couples for this plate. They tend to eat unhealthily in their new married life. Because the new life with partner enhances appetite. At the same time, they don’t want to trouble each other to care about their foods too much. To solve the problems, the team aimed to balance controlling their diet easily with enjoying to eat. And they achieved it getting inspiration from pie chart, the symbol of balance visualization.
About Jun Yamazaki and Takuya Osawa
Jun does not tie himself down to restrictions or stereotypes, think out of box. He brings a lot of ideas on the table widely, and shapes aesthetic designs combining lines and surfaces together freely. On the other hand, Takuya has a good sense of catch the critical point making the product attractive. And he is enthusiastic to polish the point thoroughly. Finding a hidden new value, giving various kinds of forms to it and sophisticating it without compromise, only the two different types of designers can have the great synergies in their design.
Award Record
With this recognition, Jun Yamazaki and Takuya Osawa is a winner of 1 A' Design Award.
About the A' Bakeware, Tableware, Drinkware and Cookware Design Award
The A' Kitchenware Design Award is an international design competition recognizing good kitchenware designs by best kitchenware brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to kitchenware designers, product designers, industrial design studios and kitchenware brands from all countries. Entries typically include pots, pans, cutlery, plates, bowls and glasses. Awarded kitchenware designs are published at https://dezigners.org/design-category/kitchenware
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/110364
- A' Design Award Page: https://competition.adesignaward.com/110364
- Media Showcase: https://www.designnewsroom.com/!110364
- Laureate Profile: https://dezigners.org/d/273786
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pastoco Pie Chart Plate
- Function
- Pie Chart Plate
- Category
- Bakeware, Tableware, Drinkware and Cookware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Food & Hospitality
- Colors
- Tan, Lavender, Silver, Rosy Brown and Wheat
- Images
- 5
The Recognition
- Laureate
- Jun Yamazaki and Takuya Osawa
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #110364
Credits
- Team
- Jun Yamazaki and Takuya Osawa
- Image Credits
- Photographer Takuya Osawa, Main image, 2020.; Photographer Takuya Osawa, Colour Variations, 2020.; Photographer Takuya Osawa, The detail part and texture explanation image, 2020; Photographer Takuya Osawa, The image of plate filled with foods, 2020; Photographer Jun Yamazaki, The usage scene Image, 2020 Video Credits: Cast Takuya Osawa and Reiri Osawa, Camera Operator Takuya Osawa and Jun Yamazaki, The short feature video, 2020
Design Details
- Unique Properties
- This plate visualize the balance of nutrition in foods with its pie chart shape. Fresh couples can grasp how well-balanced their foods are intuitively, without weighing foods or calculating the amount of nutrition. Moreover, the open part shows the target the start of eating way, eating vegetables first. It prevents sharp increase of blood sugar level. Fresh couples can practice positive diet with well-balanced and healthy foods on this plate.
- Inspiration
- Most of fresh couples wish spending healthy and happy life together, but they have difficulty to practice it, especially in what they eat. Because too-managed food restricts their normal life, and they need to pay attention to calories all the time. As a result of these restrictions, they lost pleasure of eating foods. For their targets to keep the healthy diet positively, they try to solve the above problems with design.
- Research
- They observed the tastes and behaviors of the target. And they did interviews to them too. As the result, they found their general problems that the target tends to eat unhealthily and get fat after the marriage. Because the fulfilled life with partner enhances the appetite. And one can’t resist eating as much as the other. Fortunately, a wife has somewhat sense of health more than her husband generally. So she has encouraged him and herself to try losing weight for some times since their marriage. But the strict management can throw cold water on their newly-married life, and get difficulty to keep on it.
- Challenge
- The big challenge was balancing two conflictive factors. For the fresh couples to succeed losing weight with their plate, 1. they can control their foods without conscious restriction, 2. they can enjoy eating as well. Because most of fresh couples are not keen on keeping healthy diet to sacrifice eating happily. If the plate is separated into small sections for each food, it looks as if the plate forces the target to eating healthy. If the plate has just organic and aesthetic design, it does not have a healthcare function. Through try and error, the team got inspiration from pie chart which is the symbol of visualization of balance, and got over the challenge.
- Realization and Technology
- They make this plate with ceramic. And the surface finishing is fine matte texture. Its natural and warm texture makes foods look better. It will motivate them to keep healthy diet. And also, ceramic has good mass-productivity. It is not so expensive and stylish plate. Fresh couples eat foods with this plate every day. Therefore, they did not select just easy to handle cheap plastic, hard to use stylish wood, but selected ceramic.
- Operation and Interaction
- All they need to do is very simple. They should just place foods and dishes on the plate. Here is the colorful pie chart of foods. It shows what food is sufficient and is not sufficient. Now, they wonder how much the ratio of each foods are. If there is a colorful food pie chart in front of them, today’s meal will be ideal.
- Project Duration and Location
- Our design work started in March 2020 between London and Osaka, will finish in September 2020 in Osaka in Japan.
- Specifications
- The whole size of this plate is D220mm x W220mm x H20mm, the diameter of center hole is 70mm. Thanks to its compact size and center hole, if our target fills the plate with foods, the total amount of foods is not so much. And less blank spaces give them an illusion as if they eat a lot. Therefore, they eat less, and are satisfied with it. The plate also has four colors, natural beige, white, navy and paste pink. Our target can select their favorite color from the variations.
- Keywords
- Tableware, Plate, Healthy foods, Diet, Nutrition, blood sugar level, insulin control
