Press Release
Landscape Gift Box by JiaXin Qiu Is Granted the Silver A' Design Award in Packaging Design
JiaXin Qiu acknowledged for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Landscape Gift Box by JiaXin Qiu, designed for Artaste. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Landscape Gift Box
Landscape is a gift box designed for Chinese traditional moon cakes. The package shows a scene of waves, mountains and the moon, with a rabbit from Chinese mythology running in the sea. The mountains use the traditional Chinese color Danxia. The three-dimensional scene is built from flat paper slices, and each slice is placed at an equal distance from front to back. The paper is printed and then engraved in detail by laser. Drawers at the base hold the moon cakes, and further drawers within the scene hold knives and forks. The use of paper keeps production costs low.
About JiaXin Qiu
The image of qiujiaxin is beyond my expectation. It's a young "beautiful girl". However, in the design industry, she has another powerful name - ARTASTE & MINTOWM brand founder. Qiu Jiaxin, who graduated from the digital Department of Shanghai Academy of fine arts, wrote my macaroni diary. Art life & taste love is her motto, because art is needed in life and design is everywhere.
Award Record
JiaXin Qiu is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/110244
- A' Design Award Page: https://competition.adesignaward.com/110244
- Media Showcase: https://www.designnewsroom.com/!110244
- Laureate Profile: https://dezigners.org/d/285798
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Landscape Gift Box
- Function
- Gift Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Misty Rose, Pink, Rosy Brown, Silver and Peach Puff
- Images
- 5
- Client
- Artaste
The Recognition
- Laureate
- JiaXin Qiu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #110244
Design Details
- Unique Properties
- The elements of waves, Chinese mountains and the moon to make up a spectacular picture. The color of the mountain comes from the traditional Chinese color "Danxia". The rabbit running in the sea comes from Chinese mythology. This design is used for Chinese traditional food moon cakes.
- Inspiration
- In 2020, people have just experienced an epidemic disaster. This package is designed with some brighter colors. Soft lines and spectacular scenery can be relaxing. The use of paper can reduce manufacturing costs, and lower final product prices will allow more people to choose this wonderful gift. Using 2D to show 3D effect has been a success.
- Research
- Studied Chinese traditional colors and found that during the Ming Dynasty, many painters in southern China began to make western style paintings for western merchants. The colors used in these paintings are brighter and softer. This is a very special era in which Chinese and Western cultures blend. So red is used as the mountains color , while the traditional Chinese mountains were mostly green or gray.
- Challenge
- This gift box hopes to show good visual effects on the front, left and right sides and above. So in the end, the scene presented by the gift box has no boundaries. Tried in resin, glass and other materials, but finally only used paper.
- Realization and Technology
- The 3D scene is divided into 2D slices, and each slice is arranged at the same distance from near to far to form a unique visual effect. The material used is just paper. The paper is printed into a picture, and the details of the pattern are engraved by laser.
- Operation and Interaction
- There are drawers at the bottom of the gift box to hold moon cakes. And in the three-dimensional scene, there are drawers to put knives and forks.
- Project Duration and Location
- The project completed in Shanghai in July 2020
- Specifications
- Width175mm depth175mm height275mm
- Keywords
- Chinese, paper cut, 3D, Installation art
