Press Release
La Pause Parisienne Visual Identity by Fanny De Bray Is Granted the A' Design Award in Graphics, Illustration and Visual Communication Design
Fanny De Bray acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ La Pause Parisienne Visual Identity by Fanny De Bray, designed for Made for you, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About La Pause Parisienne Visual Identity
La Pause Parisienne is a visual identity created for a floating event space in Paris. The letters of the name are formed as tree leaves, and a serif typography with curved leaf shapes gives an elegant and gentle character. The letter U reads as a pause symbol and as an empty space within the word, framed by a crown of leaves. Greenery and plant images surround the logo to strengthen the presence of nature. The identity matches the floral decoration of the renovated 460 square metre venue, which hosts meetings and events by day and by night.
About Fanny De Bray
Made for you is an independant agency specialized in strategic counselling and brand design, from graphic design to digital platforms. Made for you aims to truly collaborate with its clients. from the very first meeting to the end, for a singular result made… for you! Made for you has the flexibility of a small agency with the work ethic and boldness of big leagues. Contrary to popular thought, “design” is an encapsulating and multidimentional tool that allows meaningful creations, not just aesthetic.
Award Record
Fanny De Bray is a winner of 5 A' Design Awards, including this recognition. The awards were granted between the 2019 - 2020 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/109854
- A' Design Award Page: https://competition.adesignaward.com/109854
- Media Showcase: https://www.designnewsroom.com/!109854
- Laureate Profile: https://dezigners.org/d/228570
- Further Information from the Laureate: http://urlz.fr/dMYk
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- La Pause Parisienne Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Dim Gray, Gray, Dark Sea Green and Silver
- Images
- 5
- Client
- Made for you
The Recognition
- Laureate
- Fanny De Bray
- Country
- France
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #109854
Credits
- Team
- Anna Cesa
- Image Credits
- Illustrator: Anna Cesa
Design Details
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Operation and Interaction
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Project Duration and Location
- The project started in April 2019 and finished in June 2019.
- Specifications
- Menu: 210 mm x 297 mm
- Keywords
- nature, leaves, pause, restaurant, graphic design
