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Press Release

DesignNewswire · COMO, Italy ·

Qianjiang House Sales Center by BY Design Is Granted the Golden A' Design Award in Interior Space and Exhibition Design

BY Design honored for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Qianjiang House Sales Center by BY Design has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Golden A' Design Award Means

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Qianjiang House Sales Center

Qianjiang House is a sales center located in Hangzhou, China, covering 2000 square metres. The interior is fully assembled from prefabricated parts, and the recyclable construction supports a green and healthy concept. A Mobius strip, a symbol of the infinite cycle, is expressed as a visible visual form. Spiral pendant lamps recall a ribbon in motion within the large space. The negotiation area uses soft light colours, leather and silk fabric inspired by the Jiangnan oil-paper umbrella. Furniture is detachable and washable where possible, and the air purification system is closely controlled.

About BY Design

Hangzhou Biyang Decoration Engineering Co., Ltd. was established in 2010, is a comprehensive decoration enterprise covering fine decoration management consulting, indoor and outdoor fine decoration design, engineering construction, soft decoration and furnishings, landscape gardens and other related industrial chains. The company has the first grade of architectural decoration engineering contracting and the second grade of architectural decoration engineering design. It has won the honors of "zhejiang provincial AAA of abiding by contract and keeping promise" and "zhejiang provincial housing fine decoration industry chain demonstration enterprise".

Award Record

This recognition makes BY Design a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Qianjiang House Sales Center
Function
Sales Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dark Gray, Rosy Brown, Gray, Dim Gray and Silver
Images
5

The Recognition

Laureate
BY Design
Country
China
Recognition
Golden A' Design Award
Edition
2020 - 2021
Design ID
#109133

Credits

Team
Jingru Zhu, Jiexiang Shen and Hongcheng Lu
Image Credits
Photographer Song Ye, Qianjiang House, 2019.

Design Details

Unique Properties
This project is the first fully assembled craft life hall that Greentown has built in China. Just like the endless breakthrough and enterprising spirit of self, the Mobius strip representing the infinite cycle is transformed into visible visual effect. The concept of green health was applied to the whole project, and the assembly and recycling reflected its own environmental philosophy.
Inspiration
Greentown QianJiang Century City Life House is located in Hangzhou, and its inspiration from the unique culture and fighting spirit of the city. This is the soul of the whole design, and is in line with the enterprising spirit that Greentown Group keeps breaking through itself.
Research
As one of the world's six major urban agglomerations, Hangzhou is a city in the central and southern part of the Yangtze river delta, with a profound cultural heritage, tradition of smart innovation and high-tech industry development. It is the birthplace of Alibaba and many other well-known innovative enterprises.
Challenge
The strict requirements for the air purification system and the accurate control of project materials are the concept of green and clean to the end, even the furniture are as far as possible to use the disassembly and cleaning method, design ingenuity can be found everywhere.
Realization and Technology
Jiangnan oil-paper umbrella as the characteristic of the warm run and line feeling is appropriately applied to the soft design of the negotiation area, soft light color department sofa and pillow, with soft leather, as well as Jiangnan characteristics of the silk fabric, ubiquitous lines and texture.
Operation and Interaction
The pendant lamp that is spiral upward likes the ribbon in gymnast's hand free brandish, presenting the vigorous and healthy sportsmanship visual effect inside the big space. In addition, accord with the sportsmanship struggling upward, it brings public life vitality.
Project Duration and Location
The project started in June 2018 in Hangzhou and finished in August 2019 in Hangzhou.
Specifications
The project covers a total of 2000 square meters.
Keywords
Interior, Commercial, Modern, Sales Center, Aesthetic, Life House, Hangzhou, Infinity

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