Press Release
V Series Orchard Mulcher by Vladimir Zagorac Receives the Silver A' Design Award in Agricultural Tools, Farming Equipment and Machinery Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Vladimir Zagorac for agricultural tools, farming equipment and machinery design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ V Series Orchard Mulcher by Vladimir Zagorac, designed for FPM Agromehanika, has been granted the Silver A' Design Award in the Agricultural Tools, Farming Equipment and Machinery Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About V Series Orchard Mulcher
V Series is a mulcher designed for work in orchards and vineyards. The machine is made of welded steel with a powder-coated or galvanized finish. Sharp motion-oriented lines, large flat surfaces and faceted details are derived from the redesigned company logo. The headstock resembles the silhouette of Mount Rtanj, at the foot of which the factory is located. The shape of the side mask is derived from a horse's head. Structural ribs add robustness. Three working widths are offered, and the side shift frame allows front, rear or combined attachment to a tractor.
About Vladimir Zagorac
Vladimir Zagorac is a product designer based in Belgrade, Serbia. His opus includes projects in the fields of consumer products, electronics, packaging, home and urban furniture. His main field of interest is conceptualizing, structuring and developing products from within. He believes an object form should be thought out and every detail should have a functional reason. He tries to unify universal and timeless aesthetics with smart innovative solutions in every product.
Award Record
With this recognition, Vladimir Zagorac is a winner of 4 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Agricultural Tools, Farming Equipment and Machinery Design Award
The A' Agricultural Equipment Design Award is an international design competition recognizing good design in agricultural equipment and farming tools worldwide. It is organized within the A' Design Award & Competition and is open to agricultural equipment designers, farm machinery engineers, industrial designers and innovators from all countries. Typical entries include tractors, harvesters, plows, irrigation systems, seeders and sprayers. The awarded agriculture equipment designs are published at https://dezigners.org/design-category/agricultural-equipment
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/108281
- A' Design Award Page: https://competition.adesignaward.com/108281
- Media Showcase: https://www.designnewsroom.com/!108281
- Laureate Profile: https://dezigners.org/d/166434
- Further Information from the Laureate: http://www.fpm.rs/en/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- V Series Orchard Mulcher
- Function
- Orchard Mulcher
- Category
- Agricultural Tools, Farming Equipment and Machinery Design
- Discipline
- Industrial Design
- Industry
- Manufacturing
- Colors
- Indian Red, Firebrick, Gainsboro, Tan and Dark Slate Gray
- Images
- 5
- Client
- FPM Agromehanika
The Recognition
- Laureate
- Vladimir Zagorac
- Country
- Serbia
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #108281
Credits
- Team
- Miomir Jovanovic and Zoran Lapadatovic
- Image Credits
- Vladimir Zagorac
Design Details
- Unique Properties
- The headstock was designed to resemble the characteristic silhouette of Mount Rtanj, at the foot of which the company is located. The mountain has many positive connotations locally which helps builds trust. The reinforced side mask represents a horse's head, a symbol of strength, fidelity, and perseverance, further associating with the brand. Robustness is highlighted by ribs, while the impression of orderliness and discipline is achieved by concealed joining and bolt layout.
- Inspiration
- The V mulcher series was designed after a complete rebranding of the company. The idea was to use only the latest technologies that give a superior and consistent quality of workmanship within the limitations of the material. The appearance of the machine is derived from the redesigned logo and features sharp motion-oriented lines, large flat surfaces, and distinctive details. Bold graphics were used to potentiate the main directions of the form and emphasize dynamics.
- Research
- The strong physiognomy is dominated by sharp, directed forms, and massive faceted details. Elongated silhouette in the direction of movement complies with the latest CE certification rules. Special attention was given to the attachment frame, as it is one of the elements often overlooked when designing this type of product. The design simplifies the production of skids and the side mask, a characteristic part that leaves the manufacturer space to demonstrate quality workmanship.
- Challenge
- Maximum usage of laser cutting, large surfaces, and a minimum number of bends was planned to simplify production and avoid potential errors in production. Interventions in form details that allow easy positioning and fitting of elements, as well as notches that define the positions and length of weld lines, were implemented. The main objective was to reduce the human factor and minimize the number of operations while achieving the quality of workmanship at the level of European competition.
- Realization and Technology
- Welded steel, powder-coated / galvanized
- Operation and Interaction
- Several variations of the machine with different options of the headstock and output assembly are available. The side shift attachment frame allows three types of attachment to the tractor - front, rear, or both, and is available in manual or hydraulic shift option. The output assembly is available as a rubber curtain or counter-knives for fine shredding. Three working grips are available - 155, 180, and 200cm. The presented model features a hydraulic offset, front and rear-mounting, and rubber curtain.
- Project Duration and Location
- Product design and development took one and a half years to complete. The project was executed in Belgrade and Boljevac, Serbia.
- Specifications
- Width: 220cm, Depth: 97cm, Height: 87cm (for 200cm working grip), Weight 400kg
- Keywords
- Mulcher, Shredder, Orchard, Vineyard, Dynamics, Strength, Perseverance, Symbolism
