Press Release
Fairy Fox Skincare by Antonia Skaraki - A.S. Advertising Receives the Silver A' Design Award in Packaging Design
Antonia Skaraki - A.S. Advertising recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Fairy Fox Skincare by Antonia Skaraki - A.S. Advertising, designed for Fairy Fox, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Fairy Fox Skincare
Welcome to an adventurous journey towards the sense of nature. Feel the mystique surrounding these skincare products. The design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Competition mapping and trends analysis led to the discovery of opportunity spaces that aligned with the client's vision and strategy, leading to modern, minimal and warm packaging.
About Antonia Skaraki - A.S. Advertising
AS Strategy, Design & Communication is an Athens-based creative studio specialising in brand strategy, visual identity and narrative development. The studio works across sectors, helping organisations shape how they present themselves through clear, structured and concept-driven design. Its approach combines strategic thinking with strong creative direction, focusing on building cohesive brand systems that communicate effectively across different platforms and audiences.
Award Record
Antonia Skaraki - A.S. Advertising is a winner of 9 A' Design Awards, including this recognition. The awards were granted between the 2016 - 2017 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/107898
- A' Design Award Page: https://competition.adesignaward.com/107898
- Media Showcase: https://www.designnewsroom.com/!107898
- Laureate Profile: https://dezigners.org/d/152711
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Fairy Fox Skincare
- Function
- Skincare
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Light Gray, Silver, White Smoke and Chocolate
- Images
- 5
- Client
- Fairy Fox
The Recognition
- Laureate
- Antonia Skaraki - A.S. Advertising
- Country
- Greece
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #107898
Credits
- Team
- Antonia Skaraki, Andreas Deskas and Sotiria Theodorou
- Image Credits
- Illustrator Andreas Deskas, Hare, 2017; Illustrator Andreas Deskas, Sheep, 2017; Illustrator Andreas Deskas, Lizard, 2017; Illustrator Andreas Deskas, Frog, 2017; Illustrator Andreas Deskas, Squirrel, 2017; Illustrator Andreas Deskas, Deer, 2017; Illustrator Andreas Deskas, Turtle, 2017
Design Details
- Unique Properties
- Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
- Inspiration
- Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
- Research
- A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
- Challenge
- The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
- Realization and Technology
- Environmentally friendly. Plastic containers with PVC labels.
- Operation and Interaction
- The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Project Duration and Location
- The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
- Specifications
- PVC labels on all the packages. 15x12cm 14,5x8,8cm
- Keywords
- baby, care, child, cream, fairy, fox, product, health, skincare
